A Smart Twist on Cleaning Comes to Colorado Springs

COLORADO SPRINGS, Colo., Jan. 10, 2012 /PRNewswire/ -- As the New Year commences, families are looking for products that help them do more with less and reduce the time spent on cleaning. In fact, women spent nine hours less each week cleaning in 2005 than in 1975(1), and SC Johnson wants to lower that number for Colorado Springs households even more in 2012. The SC Johnson All-In-One Cleaning System is the smart twist on cleaning that empowers families to give up old habits and techniques that are holding them back. It allows users to clean more efficiently and effectively by choosing three of their five favorite trusted concentrated cleaners to dock in one simple, lightweight sprayer.

(Photo:  http://photos.prnewswire.com/prnh/20120110/CG32913)

The transformation begins in Colorado Springs, Colo. with the help of local blogger, Brooke McLay from Cheeky Kitchen. She is encouraging families to move beyond habits and tools of their past to embrace new, smarter ways to run their homes and lives.

Brooke and representatives from SC Johnson will be at the Citadel Mall – 750 Citadel Drive East, Colorado Springs – on January 13 (4 p.m. – 8 p.m.) and 14 (10 a.m. – 3 p.m.) to show shoppers just how simple and efficient the new All-In-One Cleaning System is. Stop by the booth for product demonstrations and a free concentrated cleaner cartridge.

This new tool makes cleaning the entire home faster, easier and more efficient by removing the hassle of carrying around numerous bulky cleaning supplies. Armed with the All-In-One Cleaning System, the cleaner on duty can move seamlessly from room to room and surface to surface, switching instantly among the cleaners they know and love, including Windex^®, fantastik^®, Scrubbing Bubbles^®, Pledge^®, and Shout^® Carpet with just a simple twist.

"Consumers today trust the same products that their mothers did – but they don't clean the same way. Given today's busy schedules, there simply isn't time to be tied down by old techniques that haven't evolved," said Kelly M. Semrau, Senior Vice President – Global Corporate Affairs, Communication and Sustainability for SC Johnson. "SC Johnson is committed to providing revolutionary tools designed to make life simpler and easier for busy families."

How it Works

The SC Johnson All-In-One Cleaning System is designed to hold up to three concentrated cleaner cartridges at once in a single hand-held sprayer. Simply fill the sprayer with tap water and spray – the water dilutes the concentrate on its own. Since each concentrated cartridge is equivalent to a 26 ounce bottle, this design gives users the ability to save precious space and get rid of cleaning clutter. Additionally, the compact design makes it convenient to store in multiple places around the home to keep within quick reach when needed.

The available concentrated cleaner cartridges include:

• Windex^® Glass: Perfect for glass, mirrors, and chrome – use it for a streak-free shine
• fantastik^® Kitchen: Fights tough grease and grime in the kitchen on countertops, stovetops, and stainless steel
• Scrubbing Bubbles^® Bathroom: Works on tough surfaces like tubs, showers, tile, counters, and sinks
• Pledge^® Furniture: Cleans and dusts all your hard surfaces in one easy step
• Shout^® Carpet: Ideal for spots and stains on the carpet

The SC Johnson All-In-One sprayer and concentrated cleaner cartridges are currently available for purchase in Kmart, Kroger, Meijer, Safeway, and Walmart in Colorado Springs, Colo. and Lexington, Ky. The manufacturer's suggested retail price is just $2.99 for the sprayer and $2.99 for each concentrated cleaner cartridge. For more information please visit: www.SmartTwist.com.

About SC Johnson

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR. MUSCLE®, and RIDSECT®. The 126-year old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

(1) According to a 2009 University of Michigan Institute of Social Research study

CONTACT:
Jam Stewart
262-260-2440
[email protected]

Jennifer Tullo
312-233-1361
[email protected]

SOURCE SC Johnson