A New Year, A New You With SMIRNOFF SORBET® Light Pineapple Coconut

The Go-To Reduced Calorie Vodka Line, SMIRNOFF SORBET® Light Delivers a New Flavor and Partners with CRYSTAL LIGHT for Refreshingly-Light Tasting Cocktails in 2014

News provided by

SMIRNOFF

Jan 23, 2014, 09:00 ET

NORWALK, Conn., Jan. 23, 2014 /PRNewswire/ -- Adding new meaning to a "fresh start" in 2014, SMIRNOFF® Vodka aims to provide a light option for those who are looking to maintain New Year's resolutions by announcing the newest addition to the reduced-calorie Sorbet Light line: Pineapple Coconut. Creating delicious cocktails without all the guilt, SMIRNOFF SORBET® Light Pineapple Coconut is infused with the all-natural flavoring of fresh juicy pineapple combined with the luscious, sweet taste of coconut. At only 78 calories per 1.5 oz. serving, those of legal drinking age can treat themselves to delicious cocktails, responsibly, without having to worry about the extra calories.

Complementing the launch of SMIRNOFF Sorbet Light Pineapple Coconut, SMIRNOFF has officially partnered with CRYSTAL LIGHT® to deliver simple solutions for mixing delicious cocktails at home. A variety of CRYSTAL LIGHT Drink Mix packets including Lemonade, Raspberry Lemonade and Appletini, will be offered in-stores on select SMIRNOFF Flavors, complete with tasty SMIRNOFF cocktail recipes. Explore the possibilities of the delightful duo, as SMIRNOFF and CRYSTAL LIGHT deliver a one stop shop for creating an array of satisfying cocktails.

"Many people look to achieve a fresh start in the New Year as they resolve to maintain a more balanced lifestyle," said Sandhya Padmanabhan, Brand Manager for SMIRNOFF. "SMIRNOFF SORBET® Light Pineapple Coconut delivers the flavors of delicious, icy scoops of sorbet and allows you to enjoy an incredibly delicious mix, responsibly, without packing on additional calories. And now, with the addition of CRYSTAL LIGHT, making a fabulous and flavorful reduced-calorie cocktail is super simple. Needless to say, there is no need to pass up happy hour in 2014 as long as you have a SMIRNOFF SORBET® Light Pineapple Coconut cocktail in hand and a safe ride home at the end of the night."

Beginning with SMIRNOFF No. 21 Vodka, the world's best-selling vodka, the SMIRNOFF SORBET® Light line includes four varietals – Raspberry Pomegranate, Lemon, Mango Passion Fruit and now, Pineapple Coconut. Breaking the mold of traditional flavored vodkas, SMIRNOFF SORBET® Light offers a flavorsome reduced-calorie spirit that has 25% fewer calories than the leading dessert-inspired flavored vodkas. SMIRNOFF SORBET® Light delivers refreshing flavors and lighter tasting cocktails without the sacrifice.

Erase any need for sacrifice in 2014 with a variety of SMIRNOFF SORBET® Light Pineapple Coconut cocktail recipes for any occasion. From coconut water, fresh pomegranate and orange juices to CRYSTAL LIGHT Lemonade, this vodka specialty adds a light and clean tropical burst that pairs perfectly with an array of mixers and fresh ingredients to inspire endless drink creations. Try the Pina-Coco Spritzer when you are in need of a go-to cocktail for life's many celebrations; the New Year, New You for entertaining at home; and the Blank Slate for a girl's night out on the town.

Holiday Getaway

1.5 oz. SMIRNOFF Sorbet Light Pineapple Coconut*
1.5 oz. CRYSTAL LIGHT Lemonade (4 oz. water to packet)
1.5 oz. Mango Juice
Glassware: Champagne Coupe glass
Garnish: Mango
Combine all ingredients in a mixing glass, add ice, shake and strain into a chilled champagne coupe glass and garnish
*Per 1.5 fl. oz. – Average analysis: Calories 78; Carbohydrates-1.3 G; Protein -0; Fat-0 G.
25% fewer calories than the leading dessert-inspired flavored vodkas.

New Year, New You

1.5 oz. SMIRNOFF SORBET® Light Pineapple Coconut*
2 oz. Coconut Water
1 oz. Pomegranate Juice
Glassware: Water Goblet Glass
Garnish: Lime Wheel or Pineapple Wedge
Fill rocks glass with ice, add ingredients, stir and garnish
*Per 1.5 fl. oz. – Average analysis: Calories 78; Carbohydrates-1.3 G; Protein -0; Fat-0 G.
25% fewer calories than the leading dessert-inspired flavored vodkas.

Blank Slate

1.5 oz. SMIRNOFF SORBET® Light Pineapple Coconut*
2.5 oz. Coconut Water
Glassware: Martini Glass
Garnish: Edible Flower
Combine all ingredients in a mixing glass, add ice (or not), shake and strain into a chilled martini glass and garnish
*Per 1.5 fl. oz. – Average analysis: Calories 78; Carbohydrates-1.3 G; Protein -0; Fat-0 G.
25% fewer calories than the leading dessert-inspired flavored vodkas.

SMIRNOFF SORBET® Light Pineapple Coconut is now available for consumers of legal drinking age at liquor and grocery stores nationwide for a suggested retail price of $15.99 for a 750mL bottle.

When mixing up cocktails and all things social with SMIRNOFF SORBET® Light, always remember to do so responsibly.

For additional information, please visit www.smirnoff.com or become a fan of the "Most Liked" vodka brand at www.facebook.com/smirnoff. Be sure to join us on www.pinterest.com/smirnoffvodka as we share our SMIRNOFF SORBET® Light-inspired experiences.

About SMIRNOFF
The SMIRNOFF brand that boasts the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com.

About SMIRNOFF SORBET® Light
SMIRNOFF SORBET® Light vodka specialties contain 78 calories per 1.5 fl. oz., which is 25 percent fewer calories than the leading dessert-inspired flavored vodkas. They also contain 1.3 grams of carbohydrates and 0 grams of fat or protein per 1.5 fl. oz.

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

About CRYSTAL LIGHT
With most flavors containing between 0 and 5 calories per serving, Crystal Light drink mixes offer artificially sweetened, great-tasting beverage options in powder and liquid forms. Crystal Light is available in a variety of refreshing flavors and convenient forms, including both liquids and powders in single and multi-serve. Crystal Light could be an excellent beverage option for people living with diabetes, because many flavors contain 4 grams or less carbohydrate per serving and are considered a FREE exchange. For more information about Crystal Light, connect with Crystal Light on Facebook (www.Facebook.com/CrystalLight) and follow us on Twitter @CrystalLight (www.Twitter.com/CrystalLight).

Celebrating life, every day, everywhere, responsibly.