A New Case Study from PR Newswire Highlights Tips for Efficient & Effective PR

NEW YORK, Dec. 8, 2015 /PRNewswire/ -- In today's fast-paced communications world, PR professionals must engage in media monitoring and outreach to both track and obtain coveted earned media coverage. And as PR agencies are tasked with juggling the needs of a diverse range of clients, an efficient solution for managing these tasks is critically important.

For Feintuch Communications, efficiency was found with PR Newswire's Agility Plus, a PR and communications workflow platform. Their experience is explored in the recent case study, Feintuch Communications Provides Focused, Customized Service To Diverse Client Base: An Agility Platform Case Study.

Feintuch Communications, an award-winning strategic relations firm, works with brands across a variety of industries, each with unique needs. The firm needed the ability to quickly learn about each of their clients' niche industries and audiences to plan and execute a successful media relations strategy.

"We needed a platform that provides consistency across the board and makes it efficient to replicate per client," said Henry Feintuch, President of Feintuch Communications. Working with PR Newswire's Agility Plus has improved overall workflow and efficiency for the firm, allowing them to perform critical functions for their clients from one dashboard.

The case study outlines how Feintuch Communications used Agility Plus to

• Identify trade publications, in the U.S. and abroad, for targeted outreach to niche publications;
• Distribute news to key contacts and broader communications channels from one interface;
• Monitor clients and the trends across a variety of industries to listen for, evaluate, and react to trends in real-time; and
• Report on the effectiveness of programs and campaigns.

To read more about how Feintuch Communications used Agility Plus to maximize media relations efforts, download the full case study here.

About PR Newswire 
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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SOURCE PR Newswire Association LLC

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