A Growing Roster of Kids Programming Companies at MIPCOM 2010

PARIS, Sept. 16 /PRNewswire/ -- MIPJunior and MIPCOM are set to welcome a host of new exhibitors from the kids' entertainment sector, including Skechers Entertainment ("Zevo-3"), Technicolor ("Pete & Pickles"), CreaCon Entertainment ("City of Friends") and 41 Entertainment ("Blake : Double Identity").

In addition, Saban Brands ("Power Rangers") returns to MIPJunior and MIPCOM with international television distributor MarVista Entertainment, as part of a major re-launch of the "Power Rangers" brand.

MIPCOM 2010 will feature the world's top animation studios and children's entertainment companies, with a combined presence of more than 1,680 animation buyers, making it the world's largest exhibition and global acquisition marketplace for kids' programming.

The 13th edition of MIPJunior (October 2-3), the international showcase for children's and youth TV programme screenings, will this year host over 1,000 new programmes in its digital library. "The screening process and facilities at MIPJunior are so important for both broadcaster and rights owner, providing quality comprehensive screening time for the buyer and for the vendor and real-time feedback on who has viewed the series and their reaction," comments creator of kids series "City of Friends" Carl Christian Hamre, CEO of Norwegian company CreaCon Entertainment.

Out of the many companies targeting kids' entertainment this year, MIPCOM Opening Night Party and Internet Zone sponsor Saban Brands aims to make a big splash with the 18th season of the "Power Rangers," along with television distributor MarVista Entertainment, sponsor of the MIPJunior Networking Lunch. "We are thrilled to have Saban Brands at this year's MIPCOM. The wide world of television comes to MIPCOM every year — it's where we can meet our partners and forge new alliances. And especially this year, as we re-launch the "Power Rangers," there is no better place to do business than MIPCOM," says Elie Dekel, President of Saban Brands.

Produced by Method Animation's Aton Soumache, the eagerly-anticipated new animated production of "Le Petit Prince" will world-premiere before MIPJunior's Closing Cocktail on Sunday 3 October. "The kids' animation market has gone through tremendous changes over the past years. Kids watch more and more high-quality programmes while overall quality of the programmes is increasing," says Aton Soumache. "MIPCOM is a must-be place for the animation market and for Method Animation. It is the perfect place to feel new trends, the shape of the market and the financing opportunities."

Also on Sunday 3 October, Sesame's Street's Bert and Ernie are inviting MIPJunior's attendees to a special presentation of ARD/NDR's "Sesamstrasse's Carrot for Two", co-produced with Sesame Workshop.

"The kids' entertainment sector is extremely dynamic," comments Laurine Garaude, Director of MIPCOM. "The number of animation exhibitors at MIPCOM has risen 12% in five years and we will welcome over 680 exhibiting companies this year, new sponsors and key newcomers. We are thrilled to see so many animation and kids' programming companies attending MIPCOM and MIPJunior this year."

With 95 years of experience in entertainment innovation, Technicolor is nevertheless a newcomer company at MIPJunior 2010. "Technicolor is so excited to enter the original content business that we proudly plan to showcase our very first property, "Pete & Pickles", at this year's MIPJunior," enthuses Technicolor's VP Animation Steven Wendland.

"MIPCOM and MIPJunior allow us to reach a global and dedicated audience of market participants unlike any other market and this means that we all have a fair chance to succeed based on the quality of our brands," remarks experienced producer Allen Bohbot, President and CEO of MIPCOM newcomer 41 Entertainment.

12 of Korea's leading kids' entertainment companies, including Roi Visual and SAMG Animation, will be present at MIPJunior. The inaugural "What's new in Korea" venue, sponsored by Korea Culture and Content Agency, will provide MIPJunior delegates with the opportunity to discover new partnership, co-production and content opportunities with their Korean counterparts.

On the conference front, co-creator, writer and executive producer of Disney Channel's Emmy Awards® nominated series "Hannah Montana," Michael Poryes will give a keynote address at MIPJunior on Sunday 3 October.

Kristen Van Cott, SVP Creative Development of MIPCOM and MIPJunior newcomer Skechers Entertainment, will lead the Case Study conference "Creating a Family Brand" held on Saturday 2 October. "For a producer to be able to grab the attention of today's kid viewers, content needs to tell a good story, offer compelling graphics and be interactive," says Kristen Van Cott. "The programming at MIPCOM is remarkably diverse, yet the most successful shows all share those qualities. This market is essential to Skechers Entertainment as we introduce our branded content to the world."

Press registration for MIPCOM is free. For registration details click here.

For the complete MIPCOM conference programme click here.

Note to editors

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Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

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