A 'GREEN' Solution! American TonerServ Announces New Brand of Compatible Toner Cartridge: Rival™ OEM Alternative

SANTA ROSA, Calif., Nov. 8, 2010 /PRNewswire/ -- American TonerServ Corp. (OTC Bulletin Board: ASVP) (ATS), (www.AmericanTonerServ.com), a leader in the highly fragmented $6.0 billion printer supplies and services industry, reports it has introduced its new brand, Rival™, for its own remanufactured toner cartridges. The Company has increased its own manufacturing capabilities in its Tonertype division in Tampa, Florida.

ATS said that all Rival™ products meet all manufacturer specifications, are STMC certified, and are 100% guaranteed to be free from defects in materials and workmanship.

"A lot of companies talk about 'Green' solutions.  We are bringing one to the marketplace.  E-waste is a growing problem, with more than 400 million cartridges, 1.9 billion pounds of solid waste, discarded annually.  It takes 450 years for a laser cartridge to decompose and America uses 375 million gallons of oil to make these cartridges.  Our compatible cartridges, guaranteed to be of equal quality to more expensive OEM brands, will help divert millions of cubic feet of material from waste disposal and use 80 percent less energy in their manufacture," said Chuck Mache, CEO of American TonerServ.

"It has always been a goal to build distribution first and then brand our compatible cartridges.  Now that we are manufacturing our own Rival™ line and selling it through the distribution we have built, we have greatly enhanced our ability to control the collection of the core cartridge once it is used by our customer," Mr. Mache explained.

"The price of the core cartridge has driven wholesales pricing up to companies like ours who have traditionally purchased from remanufacturers. These price increases have contributed to an erosion of our gross margins.  Now that we are manufacturing and selling our own Rival™ brand and collecting our own cores from the end user, we've lessened our dependency on purchasing from the remanufacturers.  While we will continue to purchase from select remanufacturers and wholesalers,  Rival™ gives us a clear cost advantage over more traditional purchasing methodologies," Mr. Mache said.

About American TonerServ:

American TonerServ (OTCBB: ASVP) is a leading marketer of compatible and original-equipment-manufactured toner cartridges. The Company is strategically building a nationwide organization to efficiently serve the printing needs of small-and medium-sized businesses by executing on key organic growth initiatives designed to build sales distribution across the country.  In the more than $6.0 billion recycled printer cartridge and printer services industry, the company offers top quality, environmentally friendly products and local service teams to its customers.  Please visit  www.AmericanTonerServ.com for more information.

Safe Harbor:  Except for historical information contained herein, the matters set forth above may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to the Company or its management, identify forward-looking statements. Such forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of the Company's products, the competitive environment within the industry, the ability of the Company to continue to expand its operations, the level of costs incurred in connection with the Company's expansion efforts, economic conditions in the industry and the financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

SOURCE American TonerServ Corp.

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED