A Great Content Strategy Inspires, Persuades, and Sustains

CLEVELAND, Sept. 10, 2014 /PRNewswire/ -- The web and social have greatly extended the reach and influence of content while simultaneously segmenting audiences more than ever before. For brand messages to resound within today's vast information universe, content marketers need to tap into the niche interests and emotional touch points of their consumers. The importance of personal relevancy is one of the major themes to emerge from day one of this year's Content Marketing World conference, which you can read more about on the Beyond PR blog here: http://prn.to/CMWorldBlogs

Session highlights include:

• Moments of inspiration move the buyer to action. Content that sends people on a journey they never expected creates a revenue opportunity for the brand.
• Culture trumps strategy. The pace of change will never be slower than it is today and adapting quickly is the key to staying relevant.
• Content needs to be promoted effectively in order to be seen. Combining paid, earned and owned media provides important visibility opportunities for content marketers.

If you were unable to attend this year's conference or if you are attending and have a fear of missing out, receive round-the-clock updates from the daily sessions by following @PRNewswire, @sarahskerik, and @mpranikoff on Twitter. Join the conversation by completing the sentence "Content Drives ____." using the hashtags #ContentDrives #CMWorld.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. www.prnewswire.com

Media Contact:
Sarah Skerik
Vice President, Strategic Communications
PR Newswire
201-360-6710
[email protected]

Video - http://youtu.be/3G9MBDLu5qE?t=2s
Photo - http://photos.prnewswire.com/prnh/20140910/145050
Photo - http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a

SOURCE PR Newswire Association LLC