A Gémeaux for Bookaboo, Champion of Children's Literature

TORONTO, Sept. 16, 2014 /CNW/ - Bookaboo, produced by Attraction Images, in collaboration with TFO, was awarded a prix Gémeaux (French Gemini Award) in the Best Direction in a Children's or Youth Program or Series: fiction category, during the 29th Gala des prix Gémeaux held yesterday in Montréal.

"This recognition highlights as much the quality Attraction Images productions, as the rigorous selection of educational content at TFO. I extend my most heartfelt congratulations to the Attraction Images team for this prize and for their contribution to the quality and relevance of programming at TFO," said Laurent Guérin, Executive Director, Web and Television content, Groupe Média TFO.

"A story a day or I just can't play!" says Bookaboo, a puppet dog, star drummer in a rock band, who never goes on stage unless he's got his story. Every time, in the Bookabus, a celebrity arrives to the rescue to read a captivating story to Bookaboo and young viewers. Famous guests have included Julie Payette, Isabelle Boulay, Pierre Verville, Véronic Dicaire, and Élyse Marquis.

Bookaboo is a great example of how all means are good to spark the love of reading in children and to encourage parents to read to their kids at home. Little ones can see lovable puppet Bookaboo from Monday to Friday at 11:30 am and 3:30 pm on TFO.

Groupe Média TFO gives back to Kids Help Phone

Sponsor of the 2014 Prix Gémeaux, Groupe Média TFO was very active backstage at the Craft and Documentary Awards evening on September 11, and at the September 14 Gala, with its fun photo booth, TFOTO, a veritable philanthropic machine. The more guests shared their pictures on social media, the more TFO donated to Kids Help Phone, an organization well-known in Ontario and Quebec that offers crucial help, hope, and support to children, teens, and young people in improving their mental health. Thanks to the participation of guests, the donation that will be handed by Groupe Média TFO to Kids Help Phone will be equivalent to $10,000 in production and ad placement costs.

About Groupe Média TFO
Groupe Média TFO is a premium destination for children and audiences seeking educational and innovative content in French. It provides stimulating experiences and award-winning products on the cutting-edge of digital learning. It offers TFO, MiniTFO, and edululu.org, the first online evaluation service for educational apps in French and English.

SOURCE: Groupe Média TFO