A CEO with a Cause for the Cure: Sales of ATHENA® Water Bolster Fight Against Breast Cancer

ATLANTA, Oct. 18, 2011 /PRNewswire/ -- Nancy Schickli was one of an estimated forty thousand women in the United States who die from breast cancer each year.  For Dillon Schickli, she was so much more than a statistic.

She was Mom.

As CEO of DS Waters of America, Inc., Schickli is turning a very personal cause for a breast cancer cure into a national corporate campaign. He leads a bottled water company that is an emerging force in the fight against breast cancer.

One of the newest brands in the Atlanta-based DS Waters® family of bottled water and delivery service is Athena® water – named after the Greek goddess of purity, wisdom and strength.  

The commitment is close to Schickli's heart.  "My mother's struggle with a disease that affects so many people has influenced my business perspective," says Schickli.  "Athena offers consumers a way to make a difference with every purchase."

Created for the cause by breast-cancer survivor Trish May, the Athena brand was created in 2003 and quickly gained a regional presence in the Northwestern United States. Then she met Schickli – and both saw an opportunity to establish Athena as a national brand.

Now under the DS Waters' umbrella, Athena is delivered directly to homes and offices from over 1,600 beverage routes operating from over 145 facilities throughout most of the United States. Single-serve bottles of Athena are available in half liter quantities, 24-bottles to a case.

Customers in the metropolitan areas of Seattle, Atlanta, Dallas-Fort Worth and New York City can order five-gallon bottles of Athena water delivered to their homes and offices. Athena is served on Alaska Airlines, and is sold in various retail outlets.

DS Waters has committed that a minimum of one million dollars related to the sale of Athena will go to breast cancer awareness, education and research by 2014. "If we work together, we can raise sufficient funds to beat this disease so that others will not have to lose their mothers, grandmothers, daughters or other loved ones as l lost my mother, Nancy," added Schickli.

Schickli is a son and CEO who understands the power of one as well as the power of many who can make a difference every day with every purchase of Athena water.

About DS Waters:

DS Waters of America, Inc. (DS Waters) is a U.S. operated bottled water, water filtration and coffee service company.  Headquartered in Atlanta, Georgia, the company's products are produced at 28 company-managed production facilities and 10 supplier-managed facilities and delivered to over a million home, office and retail locations across the U.S.  DS Waters is a leader in the home and office delivery of bottled water and several of our brands have been satisfying consumers for well over 100 years.  The DS Waters products are sold under the brand names Alhambra®, Athena®, Belmont Springs®, Crystal Springs®, Hinckley Springs®, Kentwood Springs®, Mount Olympus®, Nursery® Water, Sierra Springs®, Sparkletts®, and Roast2Coast®, a coffee delivery service, as well as My Utapia™, a water filtration service. The company's water product offerings include three and five gallon returnable bottles, one gallon, two and a half gallon and single serve bottles, as well as water coolers and water filtration units.  DS Waters and its Associates provide safe drinking water to communities during emergencies such as hurricanes, fires, floods, droughts and other natural disasters. Visit water.com, nurserywater.com, myutapia.com or athenawater.com for more information.

SOURCE DS Waters of America, Inc.

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