A Breakthrough For The Chest Rub Category: Mentholatum® Announces No Mess Vaporizing Rub With Roll On Applicator

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Sep 15, 2016, 12:32 ET

ORCHARD PARK, N.Y., Sept. 15, 2016 /PRNewswire/ -- The Mentholatum Company today announced the brand-new Mentholatum® No Mess Vaporizing Rub with Roll On Applicator for the 2016-17 cough and cold season. The innovative rollerball applicator, developed in direct response to consumer feedback over chest rub messiness, continues the company's proud tradition of providing American families with safe and effective cough and cold remedies while meeting consumers' growing desire for convenience.

Mentholatum(R) No Mess Vaporizing Rub with Roll On Applicator

Research indicates the roll on applicator offers a solution to the No. 1 complaint about chest rubs: the greasiness and messiness moms and children experience while using the product. Mentholatum® No Mess Vaporizing Rub uses Mentholatum's innovative, maximum strength formula - featuring 100% natural active ingredients - and a unique rollerball delivery system that ensures a smooth, mess-free application. It's the only chest rub on the market that combines this convenience with maximum strength cough relief and natural ingredients.

"There are 39 million moms with children under the age of 12 in the US," said Angela Ho, Mentholatum US Marketing Director for Heritage and Pain Relief products. "A child with a cough or cold is one of the most common ailments that moms face today; however, lack of innovation and competitors' focus on other products has left many of these moms unsatisfied. Mentholatum is dedicated to helping our consumers, and our topical cough and cold remedies offer an effective cough/cold solution for mothers looking for an alternative to internal medicines. We listened to their feedback, and are proud to be able to provide a much improved usage experience, through hands-free application. It's convenience that's unmatched."

Research shows the Mentholatum® No Mess Vaporizing Rub resonates with consumers and moms alike. During consumer testing, 8 in 10 users said they would recommend the product to friends or family, with convenience being the most resounding factor. Direct quotes from consumers during testing included: "I don't have to worry about covering my hands now"; "less messy"; and "easy to apply."

"The Mentholatum Company has always been dedicated to providing our customers with the highest quality remedies available," said Mike Carroll, Vice President of Marketing of Mentholatum US. "With the launch of Mentholatum® No Mess Vaporizing Rub, we're giving customers new options in OTC remedies and continuing a long tradition of innovation to remain current with shifting customer preferences."

The Mentholatum® No Mess Vaporizing Rub is the latest in a full line of topical cough and cold remedies. All of Mentholatum's vaporizing rubs are formulated with 100% natural active ingredients. The Nighttime Vaporizing Rub's aromatic lavender scent encourages a good night's sleep while soothing coughs, while Original Ointment has been trusted for generations to soothe minor aches and pains of muscles and joints and ease the discomfort of colds. Together, these products work to meet the cough/cold treatment needs of moms nationwide.

Mentholatum® No Mess Vaporizing Rub is available this fall at Walmart, Safeway/Albertsons and additional food retailers across the country. For more information, please visit the Mentholatum brand at www.mentholatumointment.com.

About The Mentholatum Company
The Mentholatum Company is a health and wellness company located in Orchard Park, N.Y., dedicated to providing effective solutions to consumers' healthcare needs. Brands include Mentholatum^® Original Ointment, Softlips^® lip care, OXY^® acne medications, Rohto^® Cooling Eye Drops, Hada Labo Tokyo^™ anti-aging skin care, PHISODERM^® gentle cleansers, Natural Ice^® lip care, WellPatch^® pain-relieving patches, Deep Heating^® Rub, Fletcher's^® Laxative For Kids, and Red Cross^® Toothache Medication. For the latest information, news, and consumer offers, visit www.mentholatum.com.