Thousands of Consumers Helped American Greetings Count Down to Valentine's Day on Twitter

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Feb 16, 2010, 02:24 ET

CLEVELAND, Feb. 15 /PRNewswire-FirstCall/ -- To get consumers into the spirit of Valentine's Day this year, American Greetings Corporation (NYSE: AM) launched a special contest on Twitter counting down to the holiday. The rules were simple: follow the greeting card company via the social network, and reply to a series of questions asking you to put your most heartfelt (and creative) foot forward.

In the end, thousands of Twitter users entered the contest, with 10 winners chosen, based on the creativity of their submissions, for the daily prize of a $100.00 retailer gift card and a $250.00 pre-paid gift card. Once all of the daily winners were selected, the grand prize winner was determined by random drawing, taking home $1,000.00.

The questions consumers were asked to write towards examined love from a variety of different viewpoints. From asking followers to recall how it felt like to fall in love and sharing the chorus to their own personal love song, to submitting a clever way to express yourself to someone who is new in your life, the greeting card company received a great deal of interest, and many creative submissions.

For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation