David Ritterbush Named Joint Juice, Inc. Chief Executive Officer

SAN FRANCISCO, Sept. 28 /PRNewswire/ -- Joint Juice, Inc., a leading joint health nutrition company, is pleased to announce the appointment of David Ritterbush as its Chief Executive Officer.  Ritterbush, who will be transitioning from Chief Operating Officer, has been with the joint health nutrition company since 2009.  As CEO, Ritterbush will leverage his broad industry experience to lead Joint Juice, Inc. in driving innovation, product demand, and overall awareness in the importance of joint health.

(Photo: http://photos.prnewswire.com/prnh/20100928/SF72100)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100928/SF72100)

"As Chief Operating Officer, Dave has proven his ability as a strong and motivating leader with a clear understanding of the benefits and opportunities for Joint Juice," states Mark Slezak, Joint Juice, Inc. board member.  "Dave's impressive industry knowledge and experience will undoubtedly position Joint Juice, Inc. for further brand growth and expansion under his leadership."

With more than 20 years of experience in the consumer packaged goods industry, Ritterbush is recognized as a visionary leader with experience in managing growth and innovation for globally-recognized brands. He began his career with Dreyer's Grand Ice Cream, Inc. where he held numerous sales and marketing positions and played an integral role in reinvigorating existing brands, as well as developing and building new successful brand concepts.  Over the span of his tenure with the organization, Dreyer's grew from a $300 million to a $2 billion company.  

Most recently, Ritterbush was the Vice President and General Manager for Red Bull North America, the leading global energy drink company, where he was responsible for all distribution, marketing and sales in the Western United States.  During his tenure, he was responsible for strong growth and market share gains as well as leading successful integrated brand campaigns.  

"As I embark on this new role, I have a great deal of enthusiasm and passion for the Joint Juice® brand and feel confident in its growth potential," Ritterbush said. "We have experienced tremendous success over the past year and our continued innovations coupled with our core strategic initiatives will enable Joint Juice to continue strong sales increases and market share expansion in the years ahead."

As an energetic and athletic-minded individual, Ritterbush believes that being active is imperative to staying optimistic and happy.  He is no stranger to joint health problems and experiences the personal healthful benefits of Joint Juice products on a regular basis, which have enabled him to continue to enjoy his favorite activities including golf, skiing, and being outdoors with his family.   Ritterbush graduated with honors from San Diego State University.  

About Joint Juice, Inc.  

JOINT JUICE, Inc. is a San Francisco-based Company that manufactures Joint Health nutrition products including, JOINT JUICE® supplement drink, JOINT JUICE® drink mix and JOINT JUICE® performance water. JOINT JUICE® supplement drink is available nationally in the vitamin section of grocery stores, drug stores, club stores and Wal-mart. JOINT JUICE® drink mix is available in the vitamin section of grocery, drug stores, and directly through our website. JOINT JUICE® performance water is available nationally in the enhanced water aisle of most major grocery stores. For more information or to find Joint Juice® products in a store near you, visit jointjuice.com or call us at 888-642-9941.

SOURCE Joint Juice, Inc.

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