90+ Cellars Launches Special Edition Napa Cabernet to Mark 150th Lot

Boston-based virtual wine company commemorates milestone by bringing an $80 Cabernet Sauvignon to market for under $40.

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Sep 19, 2017, 11:03 ET

BOSTON, Sept. 19, 2017 /PRNewswire/ -- 90+ Cellars, one of the fastest growing wine companies in the U.S., today announces the introduction of a limited release wine to mark the brand's 150th Lot — a significant milestone for a company that has never owned a vineyard, grown a single grape or taken on any major investment. 90+ Cellars, which was started in 2009 under the Latitude Beverage Company umbrella, curates wines from highly-acclaimed vineyards and wineries around the world, and bottles those wines under its own labels for less.

90+ Cellars Lot 150 limited release Cabernet Sauvignon

Lot 150 represents the company's 150th unique wine from a specific winery and region. It is a limited release Cabernet Sauvignon from one of the most respected producers in the highly-regarded and historic Spring Mountain District in Napa Valley, California. The wine sells for nearly $80 under the source label, whereas 90+ Cellars is offering the wine for $40 under its own label. These savings are due to the cost efficiencies created by 90+ Cellars' unique business model, which allows wineries to sell premium oversupply to consumers at lower prices while maintaining anonymity — a win-win for both wineries and wine drinkers.

This business model has been key to Latitude Beverage Company's growth over the past eight years; the virtual wine company now sells nearly half a million cases of wine annually. Its leading brand, 90+ Cellars, has been named an Impact Hot Brand the last two years, and has become one of the only privately-owned super premium wine brands listed in the top 20 of the Northeast region.

"The landscape of the U.S. wine industry has gone through major changes since we first launched 90+ Cellars," says Kevin Mehra, CEO, Latitude Beverage Company. "However, what remains to be true is that there are still opportunities to bring world-class wines to consumers at incredible prices. Lot 150 is a perfect representation of what our brand and business model are all about — making great wine more accessible."

90+ Cellars Lot 150 Cabernet Sauvignon
90+ Cellars Lot 150 is predominantly Cabernet Sauvignon, with Cabernet Franc, Merlot and Petit Verdot. The wine sees 22 months of oak aging in French Oak before being bottled. This special Napa Cabernet is full-bodied and dense with rich black currant and dark chocolate aromas mixed with subtler flavors of mint, anise and savory spice. The wine is available for a limited time in retail locations in 15 states where 90+ Cellars wines are sold, and is also available for purchase online with direct shipping to more than 30 states nationwide.

For more information about 90+ Cellars and to learn about its expansive global portfolio of wines, visit www.ninetypluscellars.com or follow the brand @ninetypluscellars on Facebook and @90pluscellars on Instagram and Twitter.

About Latitude Beverage Company
Latitude Beverage Company is the innovative, Boston-based company behind a portfolio of national wine brands, including 90+ Cellars, Lila Wines, Mija Sangria, Iron Side Cellars, and Magic Door Vineyards. The company was founded in 2007 by Kevin Mehra who saw an opportunity to make high-end wine more accessible by purchasing oversupply from top wineries across the globe, bottling the wine under his own labels, and selling it to consumers at a lower price. This unique business model, based on the centuries old function of the négociant, became the foundation for 90+ Cellars. This same model has enabled Latitude Beverage Company to expand its portfolio with four additional labels, and the company is now recognized as one of the fastest growing wine companies in America. For more information, visit ninetypluscellars.com.

CONTACT: Andrea Salzman, [email protected]

SOURCE 90+ Cellars