888 Launches Italian Casino

GIBRALTAR, July 26, 2011 /PRNewswire/ --

888, one of the world's most popular online gaming entertainment companies, today announces the launch of its Italian Casino at 888.it, following the awarding of its Operator License in Italy.

888.it is the first online casino in Italy to offer casino LIVE tables, where players interact with live streamed professional dealers in a range of table games including baccarat, roulette and blackjack, to create a virtual Vegas-style thrilling casino experience.

With its leading range of download and no-download casino games, 14 years of online gaming experience, award-winning Responsible Gaming program and secure gambling environment, 888's Italian customers will enjoy a safe and exciting total gaming experience.

Pier Francesco Geraci, 888.it CEO, said: "Launching our fully certified casino in the booming Italian market is a formidable milestone for 888 made possible by a great team of experienced professionals working hard on the project for over a year. As well as our classic casino games, we are proud to be opening the Italian door to the Casino LIVE, a unique and innovative offering and we are planning to launch more exciting and ground-breaking games in the coming months."

About 888.it

Virtual Marketing Services (Italia) s.r.l., owner of the 888.it brand, offers online public games under AAMS concession no. 15014. The company is part of the 888 Holdings group, a public limited company listed on the London Stock Exchange. 888 is widely recognized for having the best "Social Responsibility" program in the online gambling industry and its high profile Responsible Gaming program has won numerous awards.

    
    Contacts:
    M:Communications
    Ann-marie Wilkinson / Andrew Benbow +44-20-7920-2344

SOURCE 888poker