8 Valuable Ways to Convert Your Social Connections Into Brand Advocates

NEW YORK, Jan. 5, 2012 /PRNewswire/ -- Maintaining a presence across social platforms is essential for your business in today's digital age, but in order to remain relevant and get noticed, one must go beyond just acquiring a following and creatively engage their community; graduating followers from liking to loving their brand.  In the latest article on PR Newswire's PR Toolkit, guest author Penny C. Sansevieri, marketing expert and adjunct instructor at New York University, offers eight ideas for attracting and converting online connections into brand ambassadors.

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