7Rewards® Loyalty Program Crosses 25 Million Member Mark

7-Eleven's App-Based Loyalty Program Is One of the Largest in Retail Arena

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Dec 11, 2019, 11:57 ET

IRVING, Texas, Dec. 11, 2019 /PRNewswire/ -- Since expanding its 7Rewards loyalty program two years ago, 7-Eleven, Inc. has seen membership in the app-based platform almost triple (278 percent) from 9 million to 25 million members. This explosive membership growth has translated to increased store visits and a larger, more loyal customer base for the world's largest convenience retailer.

In 2019, 7-Eleven was awarded several awards for its loyalty program: Convenience Store News' Technology Leader of the Year Award, Loyalty360 Technology and Trends Platinum Award, The International Business 'Gold Stevie' Award for Integrated Mobile Experience, and more. Each of these notable award competitions recognize brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful and measurable way.

"While winning awards is certainly an honor, the real measure of success is how 7Rewards benefits our customers and franchisees every day," said Joe DePinto, 7-Eleven President and CEO. "7Rewards members visit our stores more often and spend more when they shop. That means increased store traffic for franchisees and our corporate stores – an added eight customers per store each day."

About 7-Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 69,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee^®, Big Bite^® and Big Gulp^®, 7‑Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7‑Eleven offers customers industry-leading private brand products under the 7-Select^™ brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards^® loyalty program, place an order in the 7NOW^® delivery app in 28 participating markets, or rely on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.