77% Of Marketers Struggle to Make Their Email Campaigns Stand Out

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Aug 18, 2015, 09:00 ET

NEW YORK, August 18, 2015 /PRNewswire/ --

Email marketing highlighted as one of the most difficult things to get right as 500 global marketers are surveyed about their biggest marketing 'headaches'
SmartFocus and Econsultancy seek to help organizations deal with email marketing challenges in a hyper-connected world

The report looks at marketing pain points and offers solutions to overcoming them (PRNewsFoto/SmartFocus) (PRNewsFoto/SmartFocus)

Research revealed today by SmartFocus and Econsultancy has shown in no uncertain terms that success via the inbox is getting harder for marketers in a digital age. With many marketers finding their emails are getting lost amongst a sea of competitor messaging.

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The SmartFocus email marketing pain points whitepaper reveals that more emails than ever are being sent, with estimates citing figures close to 1 billion emails a day; while highlighting the fact that fewer emails than ever are actually being seen or opened by consumers.

The report also states that email will continue to be a reliable channel to deliver ROI for marketers, but its ongoing success will rely on whether brands use email in isolation, or as an integral piece of their wider marketing vision that delivers relevant, real-time, personalized customer experiences.

Jess Stephens, Chief Marketing Officer for SmartFocus, explains: "According to our research almost a quarter of senior level marketers were clued up when it came to delivering success via the inbox. That means there is still an incredible 77% of senior marketers out there who are struggling to achieve stand-out in their campaigns.

"If the thought of delivering stand out messages in the inbox seems a scary task to you, then don't worry - there are simple and easy to implement ways to increase your email campaign success rate and alleviate any email marketing migraines. Our email marketing pain points whitepaper discusses easy to implement tips, to increase email campaign success rates and alleviate email marketing pain points."

One large brand who no longer struggles with their email campaigns is Peak Performance - Scandinavia's biggest sportswear clothing label. Anna Abrahamsson, CRM Manager at Peak Performance comments: "Thanks to SmartFocus, my team and I are now able to customize our emails, which along with our recommendations facility has resulted in a 50% increase in AOV, a 33% increase in click-through and 7% decrease in bounce rates from our website."

The 'Marketing Pain Points and How to Overcome Them' report identifies the most significant challenges marketers face in today's digital age and offers insight and advice on how to overcome them. The report followed a global survey of over 500 senior marketers who gave their views on the impact of marketing challenges to their businesses.

The report's sister email marketing pain points whitepaper highlights a number of ways marketers can improve their email campaigns, and follows the whitepaper on solving data marketing pain points.

SmartFocus's best-of-breed Message Cloud technology allows marketers to solve these marketing headaches. It gives a holistic view of a brand's customers and enables them to deliver even more personalized marketing interactions that increase brand engagement and sales.

The Message Cloud effortlessly processes big data to automatically personalize and contextualize communication to every brand's customer. Using a host of factors including location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behavior and abandoned carts, The Message Cloud listens to and learns from customers.

ADDITIONAL INFORMATION:

For the full Marketing Pain Points report, please visit: https://econsultancy.com/reports/marketing-pain-points-and-how-to-overcome-them/

To access SmartFocus' dedicated marketing solutions resource, go to: marketingpainpoints.com

SmartFocus - SmartFocus is an innovator in messaging and communications, enabling the world's largest brands - including Mercedes-Benz, Speedo and Levi's - to understand and connect more closely with today's connected consumers; whether that be via web, mobile, email or social channels. Through The Message Cloud solution, SmartFocus listens to and learns from customers using patented algorithms and unique location-based marketing tools. Using The Message Cloud, SmartFocus customers have the rich data, intelligence and the tools to send personalized and contextualized messages to any device in real-time.

smartfocus.com

SOURCE SmartFocus