72 Percent of People Spend More Than 2 Hours on Mobile Each Day

Definitive Guide from Marketo offers compelling advice for how to engage customers effectively on mobile

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May 20, 2015, 09:00 ET

SAN MATEO, Calif., May 20, 2015 /PRNewswire/ -- Marketo, Inc. (Nasdaq: MKTO) launched The Definitive Guide to Mobile Marketing, a complete guide that will help marketers handle the important, nuanced, mobile channel. It will help marketers create strategic mobile marketing plans and help them engage their audience effectively via mobile devices. This comprehensive guide includes:

Mobile is a critical channel for marketers to reach and engage their customers.

Why mobile marketing is important
How to create a cross-channel mobile marketing strategy
Your mobile marketing options, including: responsive design, SMS/MMS, and mobile apps
How to test, measure and optimize your mobile marketing
Insights from industry experts

Mobile marketing unlocks powerful opportunities for marketers on a scale never before seen. Unlike any other engagement and communication channel, mobile allows marketers to reach target audiences in real-time and in a personal way. Not only is mobile universal—almost all people and businesses engage with mobile in some way—it unlocks the potential of a huge, expanding, captive and engaged audience.

With the rapid evolution and adoption of mobile marketing in consumer lives, marketers need to adjust their strategy to become more personal and relevant. The Definitive Guide to Mobile Marketing will help marketers get started. Download it here: http://www.marketo.com/definitive-guides/mobile-marketing/

About Marketo

Marketo (NASDAQ:MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's® Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,950 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

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SOURCE Marketo