704Games Crowns Inaugural NASCAR Heat Champions Winner in Grand Finale

MIAMI, Nov. 19, 2018 /PRNewswire/ -- Hunter Mullins, of Henry, VA was crowned the winner of the inaugural NASCAR Heat Champions: Road to Miami Finale presented by Xfinity Sunday morning at Homestead-Miami Speedway.

In a thrilling race, Hunter Mullins bested eleven other drivers on NASCAR Heat 3 to win $10,000 in prize money, an Audeze Mobius gaming headset, a Thrustmaster TX Racing Wheel Leather Edition, and an exclusive race weekend package from Homestead-Miami Speedway.

"This is truly a dream come true," Mullins said. "As an avid gamer, I'm so glad NASCAR and 704Games have partnered to make a significant move into esports. I'd like to thank the other drivers I competed against. The race was up for grabs until the very end and I'm just so glad I was the one to cross the finish line first."

704Games, NASCAR's exclusive esports partner for simulation-style video games on console platforms, hosted a weekly tournament spanning the 2018 NASCAR Playoffs from Sept. 10 through Nov. 11. Nine fans with the fastest total race times on NASCAR Heat 3 qualified for the final race at Homestead-Miami Speedway. The nine finalists were flown to Miami for the Ford Championship Weekend to battle it out against each other, as well as three additional fans who qualified on Friday and Saturday leading up to the Finals, for the first-ever NASCAR esports championship on gaming consoles.  

"NASCAR Heat Champions: Road to Miami was a fantastic event for us," said Ed Martin, President of 704Games. "We had tens of thousands of people competing online during Road to Miami all coming down to this incredible finale. With huge 2019 esports initiatives in the process of being finalized, this was just a taste of things to come."

NASCAR Heat Champions: Road to Miami is the conclusion of a joint effort from 704Games and NASCAR to engage racing fans and gamers through esports. The mass-market reach of NASCAR Heat 3 creates an unparalleled esports opportunity for NASCAR fans around the country. In 2019, 704Games, in partnership with NASCAR, will look to expand NASCAR Heat Champions to engage esports fans globally.

"In partnership with 704 Games, we provided our fans with a unique at-track experience by putting them behind the wheel for a chance to capture a championship in Homestead," said Blake Davidson, vice president of Consumer Innovation. "This tournament accentuates our growing presence in esports and provided both new and avid fans an opportunity to engage with our sport."

NASCAR Heat 3 is available on the PlayStation^®4 system, Xbox One and Windows PC via Steam. Fans can also download a free trial on game consoles.

About 704Games
704Games is a video game publisher and developer focused on delivering high-quality experiences on console and mobile. 704Games, a video game licensee of NASCAR, released NASCAR Heat 3 on the PlayStation^®4 computer entertainment system and Xbox One in September 2018. The gaming company also released NASCAR Heat Mobile, the first authentic NASCAR mobile racing game on iOS and Android devices, in 2017. 704Games is headquartered at NASCAR Plaza in Charlotte, North Carolina. For more information, please visit www.704Games.com.

SOURCE 704Games

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