7-Eleven® Stores Have Breakfast All Rolled Up

New Breakfast Roller Marries Two A.M. Favorites in One Exclusive Item

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Dec 06, 2011, 08:30 ET

DALLAS, Dec. 6, 2011 /PRNewswire/ -- Donuts in the bakery case, coffee brewing at the hot beverage bar, breakfast sandwiches ready to heat, orange juice in the vault – and now a new breakfast item rolls into 7-Eleven® stores this month. The Maple Pancake Sausage Roller is a maple-flavored pancake wrapped around a pork sausage link served hot off the roller grill. An easy-to-eat option for breakfast on the run, the new Breakfast Roller, available exclusively at participating 7-Eleven stores, is a value at an introductory price of just $1 each.

(Logo: http://photos.prnewswire.com/prnh/20101208/DA14293LOGO)

(Photo: http://photos.prnewswire.com/prnh/20111206/DA17303)

The Maple Pancake Sausage Roller combines two of the most popular breakfast foods – pancakes with syrup and sausage – into one unique product that was created exclusively for 7-Eleven by Kraft Foods. Customers who tried the new breakfast item at test stores in New York, Austin and San Francisco, gave it positive reviews.

"The maple aroma gets their attention, and the satisfying sweet and savory flavor will keep them coming back," said Jesus Delgado-Jenkins, 7-Eleven senior vice president of merchandising, marketing and logistics. "If someone craves pancakes for breakfast but is in too big a hurry to stop at a restaurant, they're probably not going to get them to go and eat them on the road. The Maple Sausage Breakfast Roller satisfies that craving in a delicious, dashboard-dining sort of way. Not to mention, it's a great value."

Considered "the most important meal of the day" by most, breakfast is still skipped daily by 10 percent of Americans, according to a recent study. That number is even higher for men ages 18 to 34, 7-Eleven's target demographic, at 28 percent.

"Breakfast may be the most important meal of the day, but for many, morning is also the most hectic time of the day too. Our morning customers are in a hurry and looking for convenience, value and quality. The Maple Sausage Breakfast Roller is a winner on all three counts," Delgado-Jenkins said.

The Maple Sausage Breakfast Roller has 270 calories.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,900 7-Eleven® stores in North America. Globally, there are approximately 43,700 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #4 spot on Entrepreneur magazine's Franchise 500 list for 2009, #3 in Forbes magazine's Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

SOURCE 7-Eleven, Inc.