7-Eleven® Stores 'Go for the Goal' in Global Coca-Cola Promotion

US 7-Eleven Stores Put Spin on Largest Single Customer Activation in Coke History

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Jul 05, 2018, 09:30 ET

IRVING, Texas, July 5, 2018 /PRNewswire/ -- For the world's biggest sporting event, Coca-Cola invites 7-Eleven's soccer fans around the world to celebrate like never before. More than 61,000 7-Eleven stores in 14 countries are participating in the promotion that runs through Aug. 31, 2018. In the U.S., approximately 9,100 stores will participate, that means with predictions, points, pix and prizes.

One lucky fan who participates in the Predict and Score sweepstakes is eligible to win $50,000, and hundreds are eligible to win thousands of 7Rewards® customer loyalty platform points, redeemable for select items by using the 7-Eleven app at participating 7-Eleven stores.*

U.S. shoppers can purchase specially marked "Share a Coke" cans to receive unique codes to play the "Predict and Score!" game in the 7-Eleven app. Codes can be found under the tab of specially marked Coke cans available exclusively at participating 7-Eleven stores. When a bottle of Powerade is purchased and the 7-Eleven app is scanned at checkout, an email with a code to play will be sent to the customer's email address associated with their 7-Eleven account.*

Each week through July 15, a bracket featuring upcoming games and teams will appear in the 7-Eleven app. To find the Predict and Score game in the app, participants can click "Deals" and follow links to enter a code and then choose their picks to win that week. Each time they play, a 7Rewards member will earn 10 points, plus 5 points for each correct prediction. Only one game code may be entered per week.

Players who predict correctly can also move up the leaderboard after each week's winning soccer teams are determined. The four fastest Predict and Score players at the top of the leaderboard when the championship game concludes on July 15 will win prizes: First -- $2,000 Delta Vacations gift card; second -- $1,000 Best Buy gift card; third -- $600 Best Buy gift card, and fourth – a –year-long sports streaming package. The next five players in the ranking will receive 10,000 7Rewards points.

Thousands of 7Rewards points will be awarded to the balance of the top 300 players.

Finally, all Predict and Score game-winners, along with other eligible entries received, will be entered into the sweepstakes for a chance to win $50,000. While the Predict and Score game ends July 15, the sweepstakes will continue through Aug. 31. The winner will be drawn soon after the sweepstakes entry period ends.

But fans don't have to win to have fun with the promotion centered on the global games. A bright red selfie bottle cap adaptor, available exclusively at participating 7-Eleven stores gives any 20-ounce Coca-Cola product that little extra length needed to capture the perfect selfie.

"When 7-Eleven first teamed up with Coke for the 2014 tournament, we had, about 35,000 stores participating. This year, that number is almost double," said Jerome Del Porto, 7-Eleven vice president of international operations. "That's more stores than any other international retailer or restaurant. 7-Eleven wanted to play big to match the enthusiasm of its fans around the world. Thanks to the support of Coca-Cola, 7-Eleven was able to take the field with the biggest international promotion in company history."

Coca-Cola and 7-Eleven began working together more than a year ago to produce an exclusive shopper experience for soccer fans around the world. Coca-Cola has sponsored the summer games since 1978. During the 2014 games, almost half of the world's population watched a game during the tournament, breaking records around the world, including the U.S.

"This year, 7-Eleven's collaboration with Coca-Cola is bigger, better and more fun than ever before," said 7‑Eleven Chief Digital Officer and Chief Information Officer Gurmeet Singh. "Integrated into the enhanced 7Rewards platform, the Predict and Score game brings customers a new way to engage with 7-Eleven, while enjoying the summer games. The 7Rewards customer loyalty platform will continue to develop experiences of the future to provide consumers with innovative ways to earn and redeem points."

Other countries participating are Mexico, Japan, Thailand, Singapore, China, Malaysia, Vietnam, Taiwan, Korea, Norway, Denmark, and the United Arab Emirates (UAE), as well as Hong Kong. Each country is putting its own spin on the international football/soccer tournament with exclusive products, prizes and promotions, available while supplies last.

"This program was built from the ground up with input from Coke-lovers around the world," said Jennifer Hale, Global Director, Shopper Marketing Strategy at Coca-Cola. "Representatives in each country were given the opportunity to create a fun promotion for the games that would appeal to local fans. It's a worldwide promotion, but with a customized version for each country."

Held in Russia this year, the quadrennial games run from Thursday, June 14, to Sunday, July 15, with 64 matches before the final game to determine the world champions. The previous games drew 3.2 billion viewers, equal to almost half of the world's population.

Not a 7Rewards member? Customers can sign up for 7Rewards via the mobile website, 7Rewards.com, by messaging "7Rewards" to the Facebook Chatbot on Messenger, or by using a physical loyalty card.

*NO PURCHASE NECESSARY TO ENTER OR WIN . OPEN TO LEGAL RESIDENTS OF THE 50 U.S. (OR D.C.), 13 YEARS OR OLDER. VOID WHERE PROHIBITED. Promotion ends 8/31/18. Enter Contest before 7/15/18. For Official Rules, prize descriptions, odds disclosure, free codes (beginning 5/24/18) and free method of entry, Prediction Periods, and complete details, visit 711bracket-us.coca-cola.com. Sponsor: The Coca‑Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313.

About 7-Eleven, Inc.

7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 66,000 stores in 17 countries, including 11,600 in North America. Known for its iconic brands such as Slurpee^®, Big Bite^® and Big Gulp^®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private-brand products under the 7-Select^® brand including healthy options, decadent treats and everyday favorites at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards^® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.

SOURCE 7-Eleven, Inc.