7-Eleven® Presents Airheads® Day

Available exclusively at 7-Eleven stores, the new Airheads Xtremes Slurpee flavor is Rainbow Berry. Like the candy, the Airheads version of a Slurpee drink is described as a berry-licious rainbow of fruity, sweetly sour flavor.

"It's an extreme offer for an extreme Slurpee flavor, and we invite people to post photos of their extreme Airheads Xtremes Slurpee experiences on their favorite social platforms," said Laura Gordon, 7-Eleven vice president of Brand Innovation and Marketing. "Slurpee fans love putting candy in their drinks, especially sour, fruity candy like Airheads Xtremes. This new Slurpee flavor is already a hit with customers. On Airheads day, we will make it easy for our customers to create their own combination of Airheads Xtremes Rainbow Berry flavor fun."

The free-with-purchase promotion continues the yearlong 50^th birthday celebration – "Slurpee Fiftee Partee." During a recent two-day BYOCup promotion, thousands of Slurpee fans filled cup-like containers and posted fun and funny cup shots on social media. A Wild Cherry donut marked the first Slurpee in donut form and has gained an online following as well as media attention.

For the Slurpee Fiftee celebration, 7-Eleven redesigned the Slurpee.com website to share the fun of Slurpee and excitement happening all year long.

Part of the fun is capturing any Slurpee experience with photos and sharing it on social media. To encourage social media participation, 7-Eleven is using the hashtag #Slurpee50 for events this year so Slurpee fans can share photos on Twitter, Facebook and Instagram. 7-Eleven is also promoting Airheads Day on its Snapchat account under the username REALLYSLURPEE.

"There are not many brands that have brought more smiles to faces than Slurpee, which is why it's such an honor for Airheads Xtremes to be part of Slurpee's 50th birthday," said Sylvia Buxton, vice president of Marketing U.S. for Perfetti Van Melle. "Airheads Day will be an extremely fun celebration for fans of both brands – a sweetly sour Slurpee pairs well with any Airheads candy, especially our limited-edition Airheads Xtremes Bluest Raspberry Bites."

The Airheads Xtremes limited-edition Slurpee flavor will be available at participating 7-Eleven stores through May. New products, however, are continually brought in and out of stores based on customer feedback. For more information about Airheads Xtremes Rainbow Berry Slurpee, visit www.slurpee.com, www.facebook.com/7-Eleven or www.twitter.com/7eleven.

"7-Eleven is always looking to bring fun new Slurpee flavors to the more than 7 million customers we serve every day," Gordon said. "Stay tuned for more candy fun during Slurpee season."

About 7-Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7‑Eleven^® operates, franchises and licenses more than 10,700 7‑Eleven stores in North America. Globally, approximately 58,900 7‑Eleven stores serve customers in 17 countries. Find out more online at www.7-Eleven.com. 

About Airheads
Airheads is a brand long loved by people of all ages for its chewy texture, tangy fruit flavors and bright colors. Airheads were invented in the USA and are available in original bar form as well as chewy and intense bite-sized pieces called Airheads Bites. For a sweetly sour candy that packs a punch, Airheads Xtremes belts and bites are also available. Airheads are perfect for a quick treat, social gatherings and for sharing with others. They can be purchased at many convenience, drug, club and grocery retailers. Find out more online at www.airheads.com.

About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately owned global company that was established in March 2001 through the merger of Perfetti SpA and Van Melle B.V.  Perfetti Van Melle manufactures and distributes sugar confectionery and chewing gum products in over 150 countries. Today Perfetti Van Melle is one of the world's largest confectionery groups, marketing highly renowned brands like Mentos, Frisk, Chupa Chups, Smint, Fruittella, Alpenliebe, Golia, Vivdent, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY. Find our more online at www.perfettivanmelle.com.

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SOURCE 7-Eleven, Inc.

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