7-Eleven Launches Imported Proprietary Sparkling Mineral Water, Serafina™

Convenience Retailer Continues to Boost Private Brand Beverage Roster

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Mar 02, 2021, 09:43 ET

IRVING, Texas, March 2, 2021 /PRNewswire/ -- Looking for a bubbly, better-for-you beverage to quench your thirst? Look no further than 7-Eleven's new proprietary sparkling water – Serafina. Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger with an SRP of $1.79 per 16.9-ounce bottle. For a limited time, thirsty customers can purchase two bottles for the price of one at participating 7-Eleven locations.

7-Eleven’s new proprietary sparkling water, Serafina, is imported from Italy and was created exclusively for 7-Eleven. It comes in three flavors: Original, Organic Lime and Organic Lemon Ginger with an SRP of $1.79 per 16.9-ounce bottle. For a limited time, thirsty customers can purchase two bottles for the price of one at participating 7-Eleven locations.

Serafina is sourced from a natural Italian spring then carbonated and bottled in the Apennine Mountains. With the sparkling water category expected to reach nearly $60 billion by 2027 and increasing consumer interest in alternatives to high sugar and calorie beverage options, the introduction of Serafina to 7-Eleven shelves is a natural fit.

"Customer demand for sparkling and premium water continues to rise, and as the ultimate beverage destination, 7-Eleven continues to innovate in the category," said Jack Stout, 7-Eleven Senior Vice President, Merchandising and Logistics. "Serafina will join Skýra, our super premium Icelandic spring water, to provide 7-Eleven customers with exclusive top-shelf water selections, whether they prefer still or sparkling. We are confident that these products will exceed customers' expectations in both quality and value."

7-Eleven's dedication to convenience makes it easier than ever for consumers to find better-for-you drinks and snacks on the go or for delivery via the retailer's proprietary 7NOW^® app. In addition to Serafina, 7-Eleven also sells a variety of other items made with wellness in mind such as Triton Energy, 7-Select Cold-Pressed Juices, 7-Select Go!Smart™ Fruit and Nut Trail Mixes and more at participating locations. 7-Eleven has a growing private brands portfolio made up of over 1,500 products and over $1 billion in sales.

About 7-Eleven, Inc.
Are you still reading this? Awesome. Most people stop when they get to the small print. But not you! You get to read the cool stuff. 7–Eleven, Inc. is the premier name in the convenience-retailing industry. They don't like to brag, but they invented convenience stores. For real. Google it. Based in Irving, Texas, 7–Eleven operates, franchises and/or licenses more than 71,800 stores in 17 countries, including 12,000 in North America. Known for its iconic brands such as Slurpee^®, Big Bite^® and Big Gulp^®, 7–Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. Mmmmm, tacos. 7–Eleven offers customers industry-leading private brand products under the 7-Select™ brand including healthy options, decadent treats and everyday favorites at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards^® loyalty program with more than 40 million members, place an order in the 7NOW^®delivery app in over 1,300 cities, or rely on 7–Eleven for bill payment service, self-service lockers and other convenient services. Find out more online at www.7–Eleven.com, via the 7Rewards customer loyalty platform on the 7–Eleven mobile app, or on social media at Facebook, Twitter and Instagram. Also, they trademarked the word "Brainfreeze." No lie. Thanks for sticking with this. You're unstoppable.