7 Days Group Holdings Limited Schedules 2011 Fourth Quarter and Full Year Earnings Release on March 8, 2012

Earnings Conference Call to be held on March 8, 2012 at 8:00 pm (US Eastern Time) / 5:00 pm (US Pacific Time) / 9:00 am (HK / Beijing Time) on March 9, 2012

News provided by

7 Days Group Holdings Limited

Feb 10, 2012, 07:00 ET

GUANGZHOU, China, Feb. 10, 2012 /PRNewswire-Asia-FirstCall/ -- 7 Days Group Holdings Limited (NYSE: SVN) ("7 Days" or the "Company"), a leading economy hotel chain based in China, announced today that it will release unaudited financial results for the fourth quarter and full year ended December 31, 2011 on Thursday, March 8, 2012.

The earnings release will be available on the investor relations page of the Company's website at http://en.7daysinn.cn/.

Following the release of the earnings announcement, 7 Days' senior management will host a conference call at 8:00 pm (US Eastern) / 5:00 pm (US Pacific) on Thursday, March 8, 2012, which is 9:00 am (HK / Beijing Time) on Friday, March 9, 2012 to discuss its 2011 fourth quarter and full year financial results and recent business activity.

The conference call may be accessed by calling +1 866 519 4004 or +1 718 354 1231 (for callers in the US), +800 819 0121 (for callers in China), +400 620 8038 (for mobile callers in China), +65 6723 9381 (for international callers), +800 930 346 or +852 2475 0994 (for callers in Hong Kong) and stating passcode 7 Days. Please dial in approximately 10 minutes before the scheduled time of the call.

A recording of the conference call will be available by calling +1 866 214 5335 (for callers in the US), +61 2 8235 5000 (for callers outside the US), +10 800 714 0386 (for callers in Northern China), +10 800 140 0386 (for callers in Southern China) or +800 901 596 (for callers in Hong Kong) and entering Conference ID number 50937240.

A live webcast of the conference call and recording of the conference call will be available on the investor relations page of 7 Days' website at http://en.7daysinn.cn/.

About 7 Days Group Holdings Limited

7 Days Group is a leading and fast growing national economy hotel chain based in China. It converts and operates limited service economy hotels across major metropolitan areas in China under its award-winning "7 Days Inn" brand. The Company strives to offer consistent and high-quality accommodations and services primarily to the growing population of value-conscious business and leisure travelers who demand affordable, clean, comfortable, convenient and safe lodging, and to respond to its guests' needs.

Contacts:

Investor Contact:

Vivian Chen, Investor Relations Director
7 Days Group Holdings Limited
+86-20-8922-5858

[email protected]

Investor Relations (US):

Kelly Gawlik, Director

Taylor Rafferty

+1 (212) 889-4350
[email protected]

Investor Relations (HK):

Mahmoud Siddig, Managing Director

Taylor Rafferty

+852 3196 3712
[email protected]