6L Unveils Industry Leading Mobile Publishing Terms and Announces 16 Partnerships with Independent Mobile Game Developers
Pioneer in Social Game Publishing Poised for Aggressive Growth in Mobile Game Publishing
SAN FRANCISCO and HONG KONG, March 5, 2012 /PRNewswire/ -- 6L (6waves Lolapps), a leading global social and mobile game publisher, today announced that starting immediately it will offer developers an industry-leading guarantee of $100,000 in marketing spend for a launch campaign on qualified games. Less than two months after sharing plans to aggressively grow its mobile games business, 6L also today announced publishing partnerships with 16 independent developers including HareBrained Schemes and Brainz.
"The number of partnerships we have forged is an indication of how committed we are to growing 6L's mobile business in 2012," said Jim Ying, SVP Publishing for 6L. "The introduction of terms that guarantee $100,000 to qualified games reflects our commitment to helping indie developers grow right along with us."
Industry-Leading Mobile Publishing Terms
6L's new mobile publishing terms guarantees $100,000 USD in launch marketing spend to qualified games within two months or else 6L will relinquish the game back to the developer, along with any users and future revenue.
"It feels great to be making this announcement in time for GDC," said Dan Laughlin, Executive Director of Business Development. "We look forward to meeting mobile developers at the show who are working on games that we can make hugely successful on the 6L publishing platform."
For more information visit www.6waves.com/mobile.
16 Mobile Gaming Publishing Partnerships
Mobile game publishing has become an important focus for 6L as evidenced by today's announcement which includes partnerships with developers from around the world including:
- 42 Games, Hong Kong
- August Impression, China
- Big Blue Bubble, Canada
- Brainz Games, Colombia
- Harebrained Schemes, USA
- iLogos, Ukraine
- KOD Games, China
- Leiyou, China
- Mindstorm Studios, Pakistan
- Oxyful, China
- Playviews/XIGANTIC, USA
- Shiny Shoe, USA
- Signus Labs, Russia
- Sixits, USA
- Winlight, Japan
- XIGANTIC/Playviews, USA
- xKey Media, USA
"Partnering with 6L made sense to us because of their marketing resources, established audience, and most importantly their start-up like mindset," said Jordan Weisman, Founder of Harebrained Schemes LLC. "They seem well situated to extend their success from social games to mobile games and we hope that our original titles will be part of that success."
"Working with the 6Waves team has been a thrill from day one," said Alejandro Gonzalez, CEO of BRAINZ. "They truly understand what BRAINZ is trying to achieve in delivering leading-edge gaming experiences that are characterized by high production values, more depth, animated content, and rich storylines. We are looking forward to breaking new ground in the mid-core mobile gaming space through this partnership."
"I am confident that our partnership with 6L will result in blockbuster new releases on mobile platforms," said Damir Slogar, Founder and CEO of Big Blue Bubble. "The combination of 6L's market reach and expertise and our track record of creating innovative high-quality games is unstoppable."
Details of game launch timing have not been announced.
About 6L (6waves Lolapps)
6L is a leading publisher of independent games on social networks and mobile devices. The company is headquartered in Hong Kong, with offices in San Francisco, Dallas, London, Beijing and Tokyo. The 6L publishing team has partnered with more than 50 independent developers to bring 100+ social games to its growing global network of millions of players.
SOURCE 6waves Lolapps
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