68% of Journalists Check Newswire At Least Once Per Day*

NEW YORK, March 26, 2014 /PRNewswire/ -- With the volume of content released every second, a big part of a journalist's daily routine can be sifting through the deluge of emails, texts, tweets, push notifications, etc. Additionally, many journalists check wire services at least once a day - whether for story ideas, background information or to keep up with material news. To make it easier to identify content relevant to their beat, journalists need more control over what they see - and receive.

PR Newswire now offers journalists and bloggers a solution to manage this potential overload of content and ensure they receive timely and relevant news releases: "My PR Newswire".  The service is offered through the media community site, PR Newswire for Journalists, and allows members of the media to create customized newsfeeds based on the type of news announcements they want to receive and the frequency with which they want to receive them.

Once a journalist is registered on PR Newswire for Journalists, the writer is able to customize their newsfeed  to specific subjects, industries and geographic locations in six easy steps.  If the subject or industry they cover is not a pre-set option, newsfeeds can be set up using a company name, ticker symbol or through the use of keywords.  Additional options include:

• Unlimited customized feeds, with the option to update at any time
• Ability to schedule delivery of email feeds to suit an individual journalist's needs and schedule - whether you prefer up-to-the-minute notifications or a compiled "digest" of relevant releases

"We realize that time is of the essence, so we wanted to provide the media with quick and convenient access to PR Newswire," says Victoria Harres, Vice President of Audience Development and Social Media. "Whether you are an auto reporter looking for breaking news on the global automotive supply chain, a travel blogger interested in trends in eco and adventure travel,  or even a daily newspaper reporter covering local government, 'My PR Newswire' can be set up to meet your needs and accommodate your deadline."  

In addition to customized newsfeeds, the PR Newswire for Journalists site was recently upgraded to make it easier for journalists, bloggers and other content creators to search, save, and view press releases, multimedia content and access ProfNet to identify industry sources and experts - all on a variety of devices.  Simply register here to begin using these valuable newsgathering tools. 

About PR Newswire      

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

PR Newswire for Journalists Contact:
[email protected]  

Media Contact: 
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
[email protected]

*2013 Survey of PR Newswire for Journalists Members

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SOURCE PR Newswire Association LLC