5WPR Welcomes Ultra-Premium Tequila Brand Emyla to Roster of Clients

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Mar 14, 2024, 09:00 ET

NEW YORK, March 14, 2024 /PRNewswire/ -- 5W Public Relations, one of the largest independently owned PR firms in the U.S., announces today it has been named PR agency of record for ultra-premium añejo tequila brand, Emyla Tequila.

Emyla Tequila is partnering with 5W on a launch campaign, as well as raising awareness within the beverage trade space. The brand selected 5W as its launch agency due to the team's extensive knowledge and experience in bringing ultra-premium spirits to market, as well as its strategic luxury brand expertise and relationships with key on-premises outlets and bartenders. Additional services will include earned media relations, tequila influencer outreach, trade publications outreach, an awards program, and select activations.

"Añejo continues to explode in the tequila marketplace, setting the stage for Emyla to really stand out as the leading ultra-premium offering," said Co-CEO Dara A. Busch. "We look forward to supporting Emyla as they redefine luxury and excellence in the spirits world."

"5W brings a wealth of experience launching new spirits brands and we're excited to partner with them on our launch," said founder Art Davtyan.

With new brands, lines, and products introduced each day, 5W understands competition for space (in shopping carts, on shelves and in the media) is fierce. From facilitating the launch of new products to developing long-term creative strategies that ensure maximum media coverage, sell product, increase distribution, and winning market share, our experience and results in the food and beverage arena are unparalleled.

About Emyla Tequila
Emyla is an ultra-premium tequila brand based in Los Angeles, California, created through a true love of all things añejo and backed by 25 years in the spirits business. Crafted from 100% Blue Weber agave, Emyla Tequila is aged in American Oak Kentucky Bourbon barrels, drawing water from natural springs to create a distinguished all-natural añejo. Our award-winning spirit embodies over seven decades of distilling mastery, offering a luxurious experience to both the tequila connoisseur and the environmentally conscious enthusiast, symbolizing our commitment to quality, sustainability, and tradition in every sip. https://emylatequila.com/

About 5WPR
5WPR is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues, and ideas. Founded by Ronn Torossian 20 years ago, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2023 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team visit 5W Careers.

Media Contact
Roxanne Ducas, [email protected] / 212.584.4310

SOURCE 5W Public Relations