5WPR Survey Reveals How Consumer Spending Habits Are Shifting in Response to the Russia-Ukraine War

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Mar 23, 2022, 14:36 ET

NEW YORK, March 23, 2022 /PRNewswire/ -- 5WPR, one of the largest independently-owned PR firms in the U.S., reveals that while 84% of American consumers are feeling the direct impact of inflation, three in four consumers are still in favor of the recent sanctions placed against Russia.

Inflation has quickly impacted American consumers, with 73% of respondents making purchasing sacrifices due to high prices in specific areas. Even so, seven in ten consumers are willing to further complicate their shopping at this time, sharing that they would boycott a product after learning it was produced in or imported from Russia.

"As many consumers are finding their money is not going as far at the pump and the grocery store, their decision to prioritize personal values over price speaks volumes," said 5WPR Co-CEO, Dara A. Busch. "Our survey found 77% of consumers surveyed are more inclined right now to support Ukrainian brands and businesses with their purchases. Consumers are looking to make a difference where they can, and are looking at brands to provide that opportunity."

Current events prove a make-or-break moment for brands to react. 71% of American consumers surveyed shared that a brand's decision to cut off ties with Russia in support of Ukraine impacts their perception of the brand for the better.

"Our survey revealed that brand statements aren't enough, consumers will see through them. Instead, consumers value and respond to tangible and meaningful action from brands, such as cutting off business ties or donating to relief efforts. Brands who don't make the right move will fall out of favor with consumers," added Busch.

Complete insights from the survey are now available on the 5WPR website.

The research was conducted by 5WPR and Censuswide, with 2,000 respondents aged 18+ across the USA between 03.07.22 and 03.22.22. The survey was conducted from a nationally representative of American adults. Censuswide abides by and employ members of the Market Research Society which is based on the ESOMAR principles.

About 5WPR

5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). 5W was awarded 2020 PR Agency of The Year and brings leading businesses a resourceful, bold and results-driven approach to communication.

Media Contact

Dara Busch
[email protected] / 212.999.5585

SOURCE 5W Public Relations