5WPR Named PR Firm of Record for Repechage®

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Apr 04, 2012, 05:44 ET

NEW YORK, April 4, 2012 /PRNewswire/ -- 5WPR, a leading PR Firm is pleased to announce the addition of Repechage to its growing roster of beauty and wellness brands.

5W Public Relations will execute a comprehensive public relations program designed to increase awareness of the company's products. Since 1980, Repechage has given women and men around the world a chance to regain the beautiful healthy skin they believed was lost forever. Repechage is a French word meaning "to rescue" or "a second chance." The brand's superlative line of targeted care products for the face and body is steeped in the age-old tradition of European skincare with a healthy dose of American ingenuity. The result is a line that includes products for intensive anti-aging, sensitive, dry, oily and combination skin conditions, anti-acne, intensive anti-cellulite, daily body care and hand and foot care. All products are based on the wonders of seaweed and the best botanicals the earth has to offer. Even the extensive make-up collections are based on seaweed.

"We are thrilled to be working with Repechage as beauty PR agency of record," said Ronn Torossian, CEO of 5W Public Relations. "Given our extensive experience creating and implementing outstanding public relations programs for beauty and spa brands, we are confident 5WPR will deliver for Repechage. This is a brand with a rich heritage, and an even brighter future."

About 5W Public Relations:

5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. One of the 25 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."

SOURCE 5W Public Relations