5WPR Hires Susan Weingram as Senior Vice President to Lead Growing Consumer Practice

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Jun 28, 2010, 09:00 ET

NEW YORK, June 28 /PRNewswire/ -- 5W Public Relations, one of the nation's 20 largest independent Public Relations agencies announced today that it has hired Susan Weingram as Senior Vice President to lead the firm's rapidly expanding consumer marketing division.

Ms. Weingram has held Senior Vice President level positions at PR firms including Rubenstein Associates and Edelman. She has a deep base of consumer expertise gained from clients that have included Amazon.com, American Express, BMW, Burger King, the Duchess of York, Gilt.com, Ian Schrage Hotels, Sheila C. Johnson, Microsoft, the National Hockey League, the St. Baldric's Foundation, CureSearch National Childhood Cancer Foundation, Wenner Media's Us Weekly and Men's Journal magazines, and many more.

Most recently, she has led SWAY Strategies, her own public relations practice, whose clients have included Verdero/CTG Athletics and Salamander Hospitality, led by Sheila Johnson, co-founder of BET, and current owner of the WNBA's Washington Mystics. These clients are now represented by 5WPR.

"Susan brings 15 years of experience in media and strategic communications skills to 5WPR. We're thrilled that as part of our team, Ms. Weingram will enhance our consumer marketing, communications and branding capabilities, provide leadership to our growing consumer practice, and be instrumental in creating and managing the results-oriented campaigns for which 5WPR is known," said Ronn Torossian, President and CEO, 5WPR.

Susan is a former television producer, for the long-running newsmagazine Inside Edition, where she ultimately served as Acting Managing Editor and later, for a division of MGM television. She began her professional career in the White House Office of Media Affairs, under President George H. W. Bush. In her spare time, Susan serves on the board of directors of Children's PressLine, a not-for-profit organization that teaches journalism skills to underprivileged youth ages eight to 18. An avid equestrienne, she has a background in veterinary medicine and holds a B.A. from Hobart/William Smith College.

ABOUT 5W Public Relations:

5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list and the title of "fastest-growing agency" three years in a row. One of the 15 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."

SOURCE 5W Public Relations