5WPR Expands Travel Division, Adding Roomer to Client Roster

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Nov 05, 2013, 09:26 ET

NEW YORK, Nov. 5, 2013 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent public relations firms in the U.S., today announced the addition of Roomer (www.RoomerTravel.com) to its diverse roster of consumer and travel clients. Roomer is the first online travel marketplace, connecting travelers who are stuck with a nonrefundable hotel room with those looking for a last minute, discounted accommodation.

The travel experience of 5W includes Tzell Travel, Marriott Hotels, Cheaopoair.com and other leading travel brands.

Established in 2011 and expanding into cities across the United States this month, Roomer was founded by Gon Ben-David, an Israeli-based entrepreneur, to provide a platform for people who need to cancel a trip anywhere in the U.S. with those looking to plan one. Users can look to Roomer as a new system that brings good 'karma' to the consumer market; as for sellers, this means reduction of cancellation fees or total loss of monies spent on hotel stays they can't use and, for travelers, lower prices on hotel rooms everywhere. In addition, Roomer enables hotels to keep their inventory occupied with the potential to generate additional revenue from these guests that would have been lost were the room to remain unused.

ABOUT 5W PUBLIC RELATIONS

5W Public Relations (http://www.5wpr.com) is a full-service agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 100 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

Contact: Ronn Torossian, 5W Public Relations, 212-999-5585, [email protected]

SOURCE 5W Public Relations