5WPR Expands Its Expertise in Health Tech with Addition of MD Insider

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Oct 23, 2015, 12:02 ET

NEW YORK, Oct. 23, 2015 /PRNewswire/ -- 5W Public Relations, one of the top 20 independently owned PR firms in the nation, has been named as the PR Agency of Record for MD Insider. 5WPR will implement a comprehensive public relations campaign focused on strategic media relations tactics to build brand recognition among health systems, investors and consumers.

5W will work to position the company and its executives as leaders in the health tech space and pioneers leading the charge in physician performance transparency for consumers. 5W will differentiate MD Insider from other firms in the space by communicating all facets that separate MD Insider's expertise and service from the rest of the industry. The public relations campaign will support MD Insider's growth among their current clients, examine new opportunities for the company to increase its technological innovations and reach a broader audience within the health care industry.

"With 5W's help, we will shed light on the emergence of a new category within our health care system centered on physician performance transparency. Increased awareness will not only expand the current shift already happening in health care but illustrate the power and breadth of MD Insider's capabilities in bringing health systems and customers something they've never seen before," said David Norris, CEO of MD Insider. "We're thrilled to call 5W a partner during this exciting period at MD Insider."

Founded in 2014, MD Insider has distinguished itself from other firms in the industry by offering by far the most comprehensive data set and most advanced data science to empower consumers with the information they need to make the best, most informed decisions possible when selecting their doctors.

About 5WPR:

5W Public Relations, a full-service PR Agency, helps some of the world's most admired brands, corporations, and personalities achieve more. 5W's bold, resourceful and thoroughly modern approach helps some of the most respected names. As a result, we measurably increase the positive results of their communication efforts. Our diverse roster of client experience includes Welch's, Walgreens, Sparkling ICE, Medifast, L'Oreal, T-Fal KRUPS, Avant, Unilever, Camp Bow Wow, JetSmarter, All-Clad, Zeta Interactive, and other publicly traded companies, consumer brands, and academic institutions.

About MD Insider:

MD Insider is a healthcare technology company that uses the power of big data to provide Physician Performance Transparency in the areas of experience, quality, and cost. MD Insider provides solutions to health systems, employers, health plans, and ACO's.

For more information visit www.mdinsider.com

Press Contact:
5W Public Relations
Ronn Torossian l [email protected]
212.999.5585

SOURCE 5W Public Relations