5WPR Expands FinTech Practice Adding Marketplace Lending Platform, Avant

News provided by

Sep 23, 2015, 12:20 ET

NEW YORK, Sept. 23, 2015 /PRNewswire/ -- 5W Public Relations, one of the top 20 independently owned public relations firms in the U.S. with offices in New York City and Denver, has been named PR Agency of Record by Avant, a fast growing marketplace lending platform. 5WPR will execute a comprehensive public relations campaign focused on strategic media relations tactics to build brand recognition among North American consumers, investors and partners.

"We are excited to announce Avant to our growing list of FinTech clients," said 5WPR CEO Ronn Torossian. "At its core, Avant is a tech company dedicated to creating innovative and practical financial products for all consumers, and changing the way consumers obtain credit by lowering the costs and barriers of borrowing. We are big believers in the business model, and proud to call them a partner."

5W's work will continue to build brand awareness among consumers and investors, and position the company and its executives as a leader in the online lending space, while differentiating from competitors. It will support Avant's growth with an extensive media campaign, as it continues to expand into new markets and add industry-leading loan products.

Founded in late 2012, Avant is one of the fastest-growing lending platforms in the industry. Growing from a three-man startup to an organization with more than 700 employees. Avant has raised $1.4 billion in debt and equity funding and issued $1.6 billion in consumer loans through the Avant platform. In less than three years Avant has showcased a large customer-base, reaching the 300,000 customer milestone.

About 5W Public Relations:
5W Public Relations is an award-winning, full-service firm known for innovative programs that engage with businesses, individuals and ideas. With over 120 driven professionals serving clients in industries spanning Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications and Digital Strategy, 5W PR provides leading businesses a resourceful, bold and results-oriented approach to communications. 5W's creative campaigns, client results and exceptional team members have earned they agency multiple awards from industry organizations including PR Agency of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year, Digital/Social Media Campaign of the Year and more.

About Avant
Avant is a fast-growing marketplace lending platform that is lowering the costs and barriers of borrowing for consumers. Through the use of big data and machine-learning algorithms, the company offers a unique and highly customized approach to streamlined credit options. At its core, Avant is a tech company that is dedicated to creating innovative and practical financial products for all consumers. To date, Avant has secured more than $1.4 billion in funding and another $1.5 billion through its institutional marketplace. More than 300,000 loans have been issued through the Avant website. Avant has offices in Chicago, Los Angeles and London. Avant has been featured in publications such as The Wall Street Journal, The New York Times, TechCrunch, Fortune, Bloomberg and Crain's Chicago Business. In 2015, Avant was named to Forbes America's Most Promising Companies list as well as Forbes list of Next Billion Dollar Startups. Find out more at www.avant.com.