5WPR Expands Consumer Practice, Adding Unpakt, A Comparison Pricing Site for Consumers Searching for a Moving Company, To Roster

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Jan 09, 2013, 06:00 ET

NEW YORK, Jan. 9, 2013 /PRNewswire/ -- 5WPR one of the 25 largest independent public relations firms in the U.S., today announced the addition of Unpakt to its diverse roster of consumer clients.

Unpakt provides an innovative way for consumers and businesses to make educated and informed decisions about their move. The online platform provides a tool to find a reputable mover, receive exact price quotes rather than estimates and manage their move overall.

Bringing transparency to an industry that, until now, has been known for its uncertainty, Unpakt is revolutionizing the moving industry. The website guarantees the quality of the move with a screening process that only admits reputable moving companies. Additionally, Unpakt is the first place that features customer reviews and comments about moving companies for the public to see.

"5W looks forward to working with Unpakt, helping them grow their network and spread the word of their innovative, comprehensive and honest platform," said Ronn Torossian, CEO of 5W. "We are confident that with focused branding and increased consumer awareness and engagement, Unpakt will transform the moving industry."

Created by entrepreneur Sharone Ben-Harosh, the founder of FlatRate Moving, the Unpakt business model also offers a means of creating business for Unpakt's moving company partners. Local moving companies affiliated with Unpakt have more exposure to a wider audience and are better able to service their customers' needs through increased visibility and user feedback.

"We are excited to partner with 5W, one of the top PR firms, to increase both our visibility and brand awareness, and to continue to stimulate our moving company partners' growth," stated Sharone Ben-Harosh, Founder of Unpakt. "With plans to expand our database to 5,000 movers across 200 U.S. cities and 100 international markets in the next 18 months, we are looking forward to moving full steam ahead with 5W."

5W will execute a public relations campaign focused on thought leadership positioning, media relations tactics, building brand awareness, procuring strategic partnerships, c-suite profiles and more.

ABOUT 5W
5W Public Relations (www.5wpr.com) is a full-service PR agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

ABOUT UNPAKT
The ability to review a client's household inventory and quantify the move is an integral part of the Unpakt experience. The formula for calculating the service was perfected over time by Sharone Ben-Harosh, beginning with FlatRate Moving®, founded in 1991. By aggregating movers onto the Unpakt platform, Ben-Harosh and his team are steadily shifting the industry away from the unreliable hourly-rate model and replacing it with fixed rates and exact move pricing that cannot change unless a client changes their inventory.

SOURCE 5W Public Relations