5WPR Expands Consumer Practice Adding Gummybear International, Inc. To Client Roster

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Oct 18, 2012, 02:18 ET

NEW YORK, Oct. 18, 2012 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent public relations firms in the U.S., today announced the addition of Gummybear International, Inc. to its diverse roster of consumer clients.

Gummybear International, Inc. is responsible for the creation, development, and branding of animated entertainment properties, as well as musical content based on and produced for such properties. It is also the corporate parent of animated character Gummibar, everyone's favorite singing and dancing animated gummy bear. The character was created in 2006, and due to the success of several viral videos which spread primarily by word of mouth, has since gone on to become the most watched animated character on the internet, generating over 2.5 billion views on YouTube alone.

Since its inception, Gummibar's popularity has exploded across the globe and its content has been released in over 30 different languages, with the latest being a version in Portuguese for the Brazilian market. His music has enjoyed Top 10 chart success in many countries around the world and the CD and DVD releases have been certified gold or platinum in more than a dozen countries. In addition to new songs, ringtones and music videos, Gummybear International, Inc. will be releasing two new mobile-app games and is in the process of developing a television series, a live show and a feature film. Gummybear International, Inc. newest DVD, "The Yummy Gummy Search for Santa", is set to launch in early November 2012 via Lionsgate Pictures.

"We are thrilled to be working with Gummybear International and the most popular animated internet sensation Gummibar," said Ronn Torossian, Founder of 5WPR. "We are looking forward to helping this brand elevate its visibility in the US, within leading consumer and family oriented media, as well as launching the new Gummibar Christmas DVD for the holiday season."

ABOUT 5W
5W Public Relations (www.5wpr.com) is a full-service agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

ABOUT GUMMYBEAR INTERNATIONAL, INC.
Gummybear International, Inc. (www.gummybearinternational.com/) is engaged in the creation, development, and branding of Gummibar and his friends animated entertainment properties, as well as musical content based on and produced for such properties. It markets and sells recorded musical and video products in various physical and digital formats. The company is actively developing mobile and computer based games as well as a number of film, live show and TV projects. The company is also exploiting merchandising rights for its brands in cooperation with a variety of licensing partners.

Contact:
Ronn Torossian
212-999-5585
[email protected]

SOURCE 5W Public Relations