5WPR Continues Award-Winning 2014

After their PR Agency of the Year Award, New York based 5WPR Picks up more Prestigious Awards as Company Growth Spurs Success

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5W Public Relations

Oct 14, 2014, 02:40 ET

NEW YORK, Oct. 14, 2014 /PRNewswire/ -- Top-rated public relations firm 5WPR continues to enjoy an award winning year, after further success at the PR News' Agency Elite Awards 2014. The ceremony, held at the Grand Hyatt in New York City, saw them pick up awards in the 'Marketing to Women' and 'Marketing to Latinos' categories, and also receive honorable mentions in the 'Product Launch' and 'Digital/Social Media' categories.

5WPR received two prestigious 'Top Campaign of the Year' awards. For the 'Marketing to Women' accolade, it was the firm's work for Rowenta Beauty which gained success, while for 'Marketing to Latinos', their work with IMUSA secured them the top spot.

Along with a focus on increasing awareness of Latino-inspired cooking products, the IMUSA campaign also included a partnership with spice brand McCormick, a collaboration which delivered the "Ultimate Hispanic Heritage Cooking Kit." The success of the campaign was highlighted when IMUSA reported their website traffic figures, yielding the highest ever one-month numbers for online consumer visits.

For Rowenta Beauty, the company successfully positioned the brand as a leader in quality hair care, incorporating influencer marketing, media relations and intense digital media campaigns.

As Erika Kauffman, 5WPR General Manager and Executive Vice President explains, company growth and client partnerships are critical to this ongoing success:

"We continue to grow as an agency and we are honored to be recognized as leaders in the public relations industry. Our great client partners enable us to do top-notch work. This year has seen so many awards – from PR Agency of the Year to these most recent awards – and we continue to do great work every single day."

Open to PR firms around the world, the PR News' Agency Elite Awards honor top agencies based on overall performance and campaigns, with the winners setting the benchmarks of excellence in client PR efforts. Each entry is evaluated on creativity, innovation, planning, implementation and results.

PR News is an intellectual hub that serves the communications and marketing community of corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks.

Since the launch of its weekly newsletter more than 70 years ago, PR News has remained dedicated to supporting the growth of communicators, while providing them with all the latest industry news.

Contact: Ronn Torossian, 5W Public Relations, 212-999-5585, [email protected]

SOURCE 5W Public Relations