5WPR Announces Expansion of High-Growth Customer Experience and Employee Experience Public Relations Practice Division

News provided by

Jun 01, 2022, 09:15 ET

NEW YORK, June 1, 2022 /PRNewswire/ -- 5WPR, one of the largest independently-owned PR firms in the U.S., announces the expansion of their Customer Experience (CX) and Employee Experience (EX) specialty public relations group. As an extension of the technology practice, the specialty division services clients in the rapidly-growing space.

Clients in the division offer technology-driven approaches to better connect with current and future customers and, or with employees internally revealing rapid ROI.

"We've witnessed CX and EX technologies transition from nice-to-have to must-have platforms for brands of all sizes, across every industry," said 5WPR CEO, Matthew Caiola. "When there is some uncertainty in the overall markets, EX in particular drives more than just employee engagement, it also improves productivity. Research has shown that investing in CX improves customer loyalty and can help brands stay resilient. At 5W, we work with AI-powered and cloud-based SaaS platforms that bolster CX and EX, driving growth and evolving the future of work."

PR services offered to tech clients include messaging and positioning, media relations, initial public offering media strategy, new market expansion campaigns, visibility programs, content creation, sponsorships/partnerships, digital media campaigns, event planning, thought leadership and speaking opportunities.

5WPR's Technology Practice employs the perfect combination of true professionals and unparalleled techniques. The team delivers results through key industry relationships with influencers, bloggers, celebrities, and media. By implementing integrated PR, Digital, Influencer Partnerships and Social Media campaigns, 5W ensures maximum coverage for its clients.

About 5WPR

5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). 5W brings leading businesses a resourceful, bold and results-driven approach to communication. 5W was awarded 2020 PR Agency of The Year and CEO Ronn Torossian, was named 2020 Entrepreneur of the Year by the American Business Awards.

Media Contact
Matthew Caiola
[email protected] / 212-999-5585

SOURCE 5W Public Relations