5WPR and Mass Appeal Announce Strategic Communications Partnership

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Sep 09, 2013, 09:00 ET

NEW YORK, Sept. 9, 2013 /PRNewswire/ -- Mass Appeal, a leader in premium content development, distribution and authentic cultural experiences, signed with 5W Public Relations, one of the 25 largest independent public relations firms in the U.S. Founded in 1996, Mass Appeal's original content creation focuses on the celebration of creative instigation and inspiration including WATCHxWITNESS, Rhythm Roulette, Off 'Tha Wall, Ill Times, Time Pieces, and On the Grind.

With a recent Series A investment from Nas, Pusha T, White Owl Capital, and DECON, Mass Appeal provides an integrated platform to engage the creator class, influential 18-34 year olds driving the creative renaissance. With a flagship quarterly book, original web series and documentaries, live programs, merchandising collaborations and community development, Mass Appeal cements itself as a collectible experience, rather than a disposable afterthought.

"The content markets are in absolute flux right now, from consumption models to distribution and devices," said Matt McRoberts, CEO, Mass Appeal. "Mass Appeal has such an opportunity to continue producing premium content that truly resonates with the ever-elusive early adopter. 5W Public Relations are proven in helping translate a strong vision to key media and press partners. We look forward to showcasing our collaborative successes with them."

ABOUT 5W PUBLIC RELATIONS

5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."

ABOUT MASS APPEAL:

With a foundation in creative instigation, Mass Appeal was spawned from the tattooed walls and ink stained subways of a now bygone era. Founded by Patrick Elasik (1979-2005) and Adrian Moeller in 1996, what began as a graffiti zine evolved into much more; a collectible publication truly by and for opinion leaders, trendsetters, risk takers and rule breakers. With a rich heritage in hip hop culture, Mass Appeal is a nod to the past while discovering and championing what's next. With content spanning the worlds of music, art, and style, Mass Appeal continues its indelible mark on culture.

Contact: Ronn Torossian, 5WPR 212-999-5585

SOURCE 5W Public Relations