5WPR Adds D'Angelico Guitars To Its Client Roster

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Mar 03, 2014, 11:04 ET

NEW YORK, March 3, 2014 /PRNewswire/ -- 5WPR, one of the 25 largest independent public relations agencies in the U.S., today announced its selection as the agency of record for D'Angelico Guitars, finest builder of archtop guitars and an icon in the music space. 5WPR will execute a comprehensive public relations program designed to increase awareness for the brand and their extensive product line.

Founded in 1932 in Little Italy, Manhattan, John D'Angelico's handmade guitars quickly attracted the attention of the New York music crowd. During peak production in the late 1930s, approximately 35 guitars were made per year – establishing D'Angelico as a master maker of quality and coveted instruments. Renewed interest in archtop guitars, generated in part by a successful retrospective on guitars and their crafters at the Metropolitan Museum of Art in 2011, fueled the resurgence of the D'Angelico name, and brought it to the forefront of rejuvenated brands in the industry. Today, D'Angelico guitars are embraced by an increasing number of professional guitarists and serious enthusiasts.

"We are so proud to be working with D'Angelico, a company that has distinguished itself both through its masterful handiwork and its place as a celebrated New York institution," said Ronn Torossian, president and CEO of 5WPR. "We are confident 5WPR will deliver the effective results D'Angelico anticipates, given our passion and experience developing successful public relations programs for a wide range of brands in the entertainment industry."

"D'Angelico has an impressive history as a leader in quality guitar manufacturing," stated Andrew Girardi, President of g Media, Advertising Agency and Marketing Consultant for D'Angelico Guitars. "We are excited about our partnership with 5W Public Relations to grow the D'Angelico brand and continue to share our story and instruments with passionate guitar players and professionals."

ABOUT 5W PUBLIC RELATIONS

5W Public Relations (www.5wpr.com) is a full-service public relations agency known for implementing cutting-edge, customized media relations and marketing campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and was awarded PR Agency of the Year by the American Business Awards.

Contact: Ronn Torossian, 5W Public Relations, 212-999-5585, [email protected]

SOURCE 5W Public Relations