5WPR Adds Cooking Planit To Its Consumer Products Client Roster

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Jan 31, 2013, 01:44 ET

NEW YORK, Jan. 31, 2013 /PRNewswire/ -- 5WPR, a top 25 New York based PR Firm, today announced the addition of Cooking Planit to its diverse roster of consumer product clients. A tool that empowers users to take control of the cooking process and easily manage the flow of an entire meal, Cooking Planit provides complete meal menus and step-by-step instructions to deliver them -- from planning and grocery shopping to preparation and execution -- making cooking simple and fun.

For Cooking Planit, 5W Public Relations will execute a multi-tiered media relations campaign.

"5WPR is very excited to be working with this innovative company," said Ronn Torossian, CEO of 5W Public Relations. "We look forward to helping this brand capture additional market share and elevating its visibility within leading consumer media."

"As Cooking Planit continues to grow and offer an exceptional technology platform to consumers, we are thrilled to partner with 5W Public Relations," said Tripp Wiggins, Co-Founder of Cooking Planit. "We are impressed with 5W's commitment to the Cooking Planit brand and confident they will be an asset to us in delivering our core messages to our consumers. We have a unique tool to share with our target audience and will take our brand to the next level."

ABOUT 5W PUBLIC RELATIONS:

5W Public Relations (www.5wpr.com) is a full-service PR agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

Contact: Ronn Torossian, [email protected], 212-999-5585

SOURCE 5W Public Relations