5W Public Relations Signs Camp Bow Wow

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Mar 29, 2010, 09:21 ET

NEW YORK, March 29 /PRNewswire/ -- 5W Public Relations, one of the 20 largest independently owned PR firms in the US, is pleased to announce the addition of Camp Bow Wow to its growing roster of consumer brands. In 10 short years, Camp Bow Wow has become the nation's largest pet services company, a $40 million business, comprised of Camp Bow Wow franchises, Home Buddies, Bow Wow Behavior Buddies and its non-profit component, The Bow Wow Buddies Foundation.

5WPR will work with Camp Bow Wow on strategic planning, media relations and a full-scale marketing communications campaign for the brand.

"We are thrilled to be working with Camp Bow Wow, the leading franchisor of dog care facilities," said Ronn Torossian, president and CEO of 5W Public Relations. "Given our extensive experience creating successful public relations programs for other pet brands and franchises, we are confident 5WPR can deliver immediate results in generating media attention for the Camp Bow Wow brand."

"Without a moment's hesitation, 5WPR hit the ground running and delivered national media placements for Camp Bow Wow within days," said Heidi Ganahl, founder of Camp Bow Wow. "We are excited to partner with this aggressive public relations agency as we strive to increase the Camp Bow Wow position in the marketplace."

About Camp Bow Wow

Camp Bow Wow provides the highest levels of fun, safety and service for its campers, and peace of mind for their parents. Dogs romp together in an open-play environment and pricing is all-inclusive. New services include Bow Wow Behavior Buddies, an in-home dog training program, which will launch in May 2010. Since the Boulder, Colorado-based Company started franchising in 2003, Camp Bow Wow has sold more than 250 franchises in 39 states, plus one in Canada, over 41% being women-owned. As Camp Bow Wow grows, our simple philosophy remains the same: It's all about the dogs.

About Home Buddies by Camp Bow Wow®

New In-Home Pet Services Franchise is Backed by the Camp Bow Wow® Brand

The latest brainchild from the $40 million Camp Bow Wow franchise creator Heidi Ganahl, Home Buddies, builds upon the Camp Bow Wow mantra, "It's all about the dogs," and applies it to all family pets. The service was created in response to Camp Bow Wow parents who have other pets needing care at home – new born pups, elderly or infirmed dogs, cats, birds and fish – who aren't eligible to attend camp. Each locally owned Home Buddies provides pet owners with a menu of services so clients can customize care and services to meet their pet family's needs. Home Buddies services include dog walking, daytime and overnight care and poop scoop cleanups and administering care to special needs pets. New services include Bow Wow Behavior Buddies, an in-home dog training program, which will launch in May 2010. Pet parents, who can't bear to be away from their brood, can rent Home Buddies Cams(TM), similar to the Camper Cams(SM) used at Camp Bow Wow locations, and have them installed in their homes so they can look in on their family by logging on to the internet. Complimentary services include small, but necessary tasks, such as bringing in newspapers and mail.

About 5W Public Relations

5W Public Relations is headquartered in New York, with an office in Los Angeles. Named to the Inc. 500 list of fastest growing companies, 5WPR is one of the 25 largest Public Relations firms in the U.S. Founded in 2003, and named the nation's fastest growing PR agency three years in a row, we are an aggressive full-service communications firm with core competencies in all aspects of public relations. From media relations to corporate communications, technology marketing, consumer goods, Health Care and special events. "WE GET IT". 5WPR is described in a leading trade publication as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type a-plus personalities, a BS-free approach, and results from day one."

SOURCE 5W Public Relations