5W Public Relations Signs Beyond Verbal, a Patented Technology that Decodes Human Emotions through Raw Voice

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May 09, 2013, 09:00 ET

NEW YORK, May 9, 2013 /PRNewswire/ -- Beyond Verbal, the developer of a patented technology that can extract, decode, and measure a full spectrum of human emotions from a person's raw voice, named 5WPR, one of the 25 largest independent public relations firms in the U.S, as its agency of record.

Beyond Verbal launched this week after closing a $2.8 million round of funding led by prominent angel investor Kenges Rakishev, and new VC, Genesis Angels. The company's technology was founded on 18 years of research by physicists and neuropsychologists, who studied more than 60,000 test subjects in 26 languages. Bundled into Beyond Verbal's software are emotional detection engines that allow devices and applications to understand individuals' mood, attitude, and decision-making characteristics as they speak.

"5WPR is excited to launch Beyond Verbal, a company that is truly at the cutting edge of a new enterprise technology industry," said Ronn Torossian, CEO, 5W Public Relations. "Through strategic media relations and partnerships, we're confident of delivering a public relations campaign that will elevate their brand to that of a global market leader."

Beyond Verbal is licensing its technology for partnerships in the fields of consumer applications, devices, appliances, and software, to name a few. The first third-party mobile app using its API is set to launch in the coming weeks, while the company is preparing to launch a web tool where people can use the platform to analyze voices.

"Understanding an individual's moods, attitudes, and decision making characteristics while they speak opens up a new field of emotions analytics that we believe will have a major impact on numerous multi-billion dollar verticals," says Yuval Mor, CEO, Beyond Verbal, and 25-year technology veteran. "We're excited to launch our various products and services into the market with the support and direction of 5W Public Relations."

ABOUT 5W PUBLIC RELATIONS:

5W Public Relations (5W) is a full-service agency known for cutting edge programs that engage people with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results driven approach to communications. Learn more at www.5wpr.com.

Contact: Ronn Torossian, 5W Public Relations, 212-999-5585 [email protected]

SOURCE 5W Public Relations