5W Public Relations Named PR Agency of Record for Latitude 360

News provided by

Feb 05, 2015, 09:13 ET

NEW YORK, Feb. 5, 2015 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independently owned PR firms in the US, has been named Agency of Record by multi-dimensional entertainment platform Latitude 360. 5W's campaign will blend media relations and public affairs to generate awareness and excitement for Latitude 360 as it enters new markets around the country.

"We are excited to begin working with Latitude 360 – a company that brings a truly innovative entertainment platform to the communities it serves," said Ronn Torossian, president and 5WPR CEO. "Latitude 360's business model can change the traditional restaurant and entertainment space and we are looking forward to helping them accomplish this. They are a fantastic addition to our corporate practice."

Latitude 360's "360 Experience" fuses exceptional food and beverage with multiple entertainment options in upscale, contemporary-designed venues. At Latitude 360 locations, visitors can enjoy the entertainment as their appetizer or dessert, with a wide array of options that include a restaurant, bowling alley, move theater, arcade, live performance theater, HD sports theater, bar and lounge, and cigar lounge.

"Because of our diverse offerings, we need to be strategically placed at the intersection of the entertainment, hospitality, and food and beverage industries with a company whose track record in this area is proven," said Brent Brown, CEO of Latitude 360. "In working with 5WPR, we can further facilitate growth within the market and with the confidence knowing the corporate brand and reputation of Latitude 360 will be managed by strategic-minded professionals."

5WPR will execute a comprehensive public relations campaign focused on strategically placed company and executive profiles, thought-leadership positioning, media relations tactics targeted towards brand recognition ultimately designed to build awareness around brand locations.

ABOUT 5W PUBLIC RELATIONS
5W Public Relations is a full-service PR agency based in New York City known for cutting-edge programs that engage with businesses, issues and ideas. With more than 100 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

ABOUT LATITUDE 360
Latitude 360 (LATX), is an award-winning pioneer of combining premier upscale casual dining with state-of-the-art entertainment creating a "360 Experience" in its unique venues. The Company develops, constructs and operates cutting-edge Latitude 360 locations (from 35,000-85,000 sq. ft.) that appeal to a broad base of consumers and corporate clients. Its three current award-winning locations are based in Jacksonville, FL, Pittsburgh, PA and Indianapolis, IN, more locations opening in the next several months in large markets like New York and Massachusetts.

Press Contact:
5W Public Relations
Ronn Torossian | [email protected] | 212-999-5585

SOURCE 5W Public Relations