5W Public Relations Named PR Agency of Record for Iredale Mineral Cosmetics, Ltd.

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Feb 28, 2012, 06:00 ET

NEW YORK, Feb. 28, 2012 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independently owned PR firms in the US, is pleased to announce the addition of Iredale Mineral Cosmetics, Ltd. to its growing roster of beauty brands. Iredale Mineral Cosmetics manufactures jane iredale – THE SKIN CARE MAKEUP®, a full line of mineral cosmetics. Each product and ingredient in the jane iredale line has a unique purpose and benefit to the skin. The brand strives to deliver personal, natural beauty to enhance every woman's health and spirit by providing products with quality, natural ingredients of the highest standards.

5WPR as beauty PR agency of record will execute a comprehensive program built to increase brand awareness and reinforce brand advocacy. Public Relations is one important component of a communications plan that will enable the brand to share its story and products with women all over the world. 5WPR will begin its brand work by developing a strategic program that highlights new product launches, brand initiatives and collaborative relationships.

"As an entrepreneur I value Jane Iredale's social consciousness and innovative spirit that drove her to pioneer a category and create a line based on the premise of enhancing the lives of women," said Ronn Torossian, president and CEO of 5W Public Relations. "Given our extensive experience creating successful public relations programs within the beauty space, we are confident 5WPR will deliver top notch results for the jane iredale brand."

About jane iredale – THE SKIN CARE MAKEUP
jane iredale – THE SKIN CARE MAKEUP is a responsible extension of skin care, each product in the jane iredale line is subjected to rigorous sensitivity and safety tests to ensure it is as good for the skin as it is beautiful to wear. It is the #1 makeup choice of skincare professionals and firm favorite of knowledgeable, savvy women worldwide. Based in the beautiful Berkshires in Massachusetts, jane iredale is offered through fine spas and salons, resorts, apothecaries and medical offices in more than 40 countries. For more information log on to janeiredale.com.

About 5W Public Relations:
5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list and the title of "fastest-growing agency" three years in a row. One of the 25 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."

SOURCE 5W Public Relations