5W Public Relations Named PR Agency of Record for Donald J. Pliner

- PR FIRM EXPANDS FASHION & LIFESTYLE CLIENT ROSTER-

News provided by

Jul 12, 2010, 11:05 ET

NEW YORK, July 12 /PRNewswire/ -- 5W Public Relations, one of the 25 largest PR firms in the U.S., today announced the addition of Donald J. Pliner footwear and accessories to its versatile roster of fashion and lifestyle clients. Donald J. Pliner launched his line of luxury footwear and accessories in 1989, and the brand immediately achieved the reputation for innovative design and style among men and women.

"Donald J. Pliner is the epitome of luxury comfort footwear, creativity and entrepreneurial success and we are thrilled to have been chosen as the brand's PR agency of record. The footwear and accessories brand has already proven a leader in the industry, and we look forward to continuing to build the brand exponentially," said Ronn Torossian, CEO and President of 5W Public Relations.

"We are excited to partner with 5WPR, known to be an aggressive public relations firm that delivers implausible results," said Donald Pliner, CEO of Donald J Pliner. "We are looking forward to further increasing recognition of the Donald J Pliner brand, launching the Lisa Pliner line, and making our mark in the footwear industry."

This global brand, manufactured in both Italy and Spain, has stayed true to Pliner's motto, "when the feet are uncomfortable, so is the mind, so is the body, so is the soul." As a pioneer in the footwear industry, Donald J. Pliner brought unprecedented comfort, flexibility and lightness thanks to the use of new materials such as stretchable micro-fibers. Pliner's commitment to style and comfort earned the brand a cult following among men and women who were originally attracted by the fashion-forward styles and return again and again for the comfort and craftsmanship.

ABOUT 5W PUBLIC RELATIONS

5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list and the title of "fastest-growing agency" three years in a row. One of the 15 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."

SOURCE 5W Public Relations