5W Public Relations Named PR Agency of Record for Dauphin Media's HOLMES: The Magazine to Make it Right

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Jan 05, 2011, 10:28 ET

NEW YORK, Jan. 5, 2011 /PRNewswire/ -- 5W Public Relations, one of the 15 largest independent PR agencies in the U.S., today announced the addition of Dauphin Media Group's HOLMES: The Magazine to Make it Right to its roster of consumer brands and lifestyle clients.

Distributed by Time Warner Retail, HOLMES: The Magazine to Make it Right is a shelter publication designed to serve as a manual for every homeowner. The first issue hit stands in November and is growing by an average of 1,000 new subscribers per week. Introduced with an initial run of 75,000 copies, the magazine already boasts a print run of 230,000 and growing with average sell-throughs above 50 percent. The magazine will soon be introduced in the United Kingdom and Australia.

The magazine is edited by Kelly Beamon, formerly of This Old House, Interior Design and Dow Jones. Its Creative Director is Nick Torello who led design teams at BusinessWeek and CondeNast where he oversaw the redesign of Parade, Golf Digest and other publications. He has also consulted for countless other magazines including Cosmopolitan, Elle, Esquire, Ferrari, Redbook, Rolling Stone, TV Guide, Us Weekly and many more. HOLMES: The Magazine to Make it Right is published by Mike Dunphy, a former commercial contractor turned publisher, whose other magazine titles include Canadian Architecture and Design and the upcoming Male Perspective.

"HOLMES: The Magazine to Make it Right is a unique publication that is setting trend with content that is useful to every homeowner. We are thrilled to have been chosen as the magazine's PR agency of record. As Dauphin Media continues to be a change-agent in publishing, we look forward to helping build its brands exponentially," said Ronn Torossian, President and CEO of 5W Public Relations.

"We're excited to partner with 5WPR in our efforts to build awareness to HOLMES: The Magazine to Make it Right," said Mike Dunphy, Publisher, Dauphin Media Group. "The magazine is an invaluable resource for homeowners, filled with practical information of interest to men and women alike. We look forward to accelerating the momentum of this brand."

5W Public Relations will execute a comprehensive public relations program to raise awareness and increase recognition in the consumer and corporate marketplace of HOLMES: The Magazine to Make it Right. Key elements of the program will include media relations, company award recognition, and product integration initiatives.

About Mike Holmes: Mike Holmes has been in the contracting business for over 20 years and is committed to integrity and quality craftsmanship. He is the host of "Holmes on Homes," and "Holmes Inspection," as seen on HGTV in the United States and Canada and on other specialty channels around the world.

About Dauphin Media Group: Dauphin Media Group has offices in Toronto, Ontario and New York, New York. The publisher of HOLMES: The Magazine to Make it Right also publishes the successful Canadian Architecture & Design Magazine and will publish the upcoming title Male Perspective.

CONTACT RONN TOROSSIAN, 212-999-5585, [email protected]

SOURCE 5W Public Relations