5W Public Relations Named PR Agency of Record for BioHarvest

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Mar 28, 2014, 12:14 ET

NEW YORK, March 28, 2014 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independently owned PR firms in the US, is pleased to announce the addition of BioHarvest to its diverse roster of health & wellness brands. 5W Public Relations will execute a comprehensive public relations program designed to introduce BioHarvest and its groundbreaking flagship product, Vinia, to consumers and media. The goal is to become recognized as the innovator in the new Bio-Food industry within the United States and beyond.

"We are thrilled to be working with BioHarvest," said Ronn Torossian, president and CEO of 5W Public Relations. "We have extensive experience creating and executing successful public relations programs for a wide range of health and wellness brands, and are excited to help launch this brand and introduce their product and the innovative Bio-Food category to the United States. We look forward to increasing awareness about the brand within health, beauty and consumer-oriented media while continuing to diversify our own clientele."

BioHarvest is a consumer health care innovator with scientifically supported products for the rapidly growing wellness and disease prevention markets. They have developed a breakthrough platform technology to commercially grow cells of highly nutritional plants in order to produce functional "bio-food." Bio-food contains a high concentration of the plants phytochemicals (the health-beneficial compounds) in their natural state, ensuring optimal bioavailability and efficacy. Their flagship product, Vinia, is a revolutionary all-natural Red Grape Cells powder that can be added to existing products and provides the benefits of drinking red wine, without the sugar, calories or alcohol. BioHarvest's blend of science and nature delivers a "natural 3D matrix" to ensure absorption, where compounds in the grape cells are as they are in the plants, enhanced. BioHarvest uses a clean production process - no solvent extraction used, non-GMO, free from fungicides, pathogens, pesticides and any other residual chemicals - leading to a natural powder.

ABOUT 5W Public Relations:

5W Public Relations (www.5wpr.com) is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

Press Contact:
5W Public Relations
Suejin Kim l [email protected] | 212 999 5585

SOURCE 5W Public Relations