5W Public Relations Named Agency of Record for Luxury Entertainment and Bowling Venue, Frames

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Sep 15, 2011, 12:34 ET

NEW YORK, Sept. 15, 2011 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent US PR Agencies today announced its selection as the agency of record for Frames, an up and coming industry leader in New York City's entertainment industry featuring a bowling alley, restaurant, and bar. As the primary strategy goal, 5W Public Relations will execute a comprehensive public relations program designed to increase awareness of the company's brand and its goal of becoming recognized as the top full-service bowling alley in New York City.

Modern and luxurious, Frames is a entertainment hotspot in Midtown Manhattan. Frames features bowling lanes, private VIP bowling lanes, a night club, a full-service premium bistro & bar, and an arcade. With modern leather seating, flat-screen TV's, and a state-of-the-art sound system, it's a perfect spot for after-work drinks, corporate events, and private parties. There are 28 bowling lanes, and a VIP area for those who want ultimate luxury coupled with privacy. The Bistro & Bar, which has named Mario Arnero - previously from Whym on Restaurant Row in Manhattan as Executive Chef; will offer some of the best "New American" cuisine along with international dishes. Diners can discover upscale fare in a relaxed atmosphere.

"We are delighted to have been selected as the company's agency of record and are confident that our experience in the entertainment industry will prove to be a valuable addition," said Ronn Torossian, CEO and President of 5W Public Relations.

"We're thrilled to have brought on a PR agency with such a great track record and proven success in the consumer and events industries," said Ayman Kamel, Executive General Manager of Frames. "We believe 5w Public Relations and Ronn Torossian's unique process can bring what we have been looking for to get the word out there and manage some of our upcoming high profile events. We have a lot of great things in the works so people should definitely keep an eye out for what's next."

About Frames

Formerly know as Leisure Times Bowling, Frames presents an upscale bowling experience. With recent renovations, this twenty-eight-lane bowler's dream boasts all the up-to-date bowling innovations. They present bowling in a "new look" way, having waitresses on the lanes along with VIP type bowling and exclusive parties. Frames is also a great place to drink, with reasonably-priced, reassuringly standard cocktails and specials like the "gallon-sized beer tower." Frames also offers great food options for any occasion.

About 5W Public Relations

Founded in 2003 by Ronn Torossian, 5W Public Relations is headquartered in New York with an office in Los Angeles. Named to the Inc. 500 list of fastest growing companies, 5WPR is one of the 25 largest Public Relations firms in the U.S. We are an aggressive full-service communications firm with core competencies in all aspects of public relations. From media relations to corporate communications, technology marketing, consumer goods, Health Care and special events, "WE GET IT". 5WPR is described in a leading trade publication as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type a-plus personalities, a BS-free approach, and results from day one."

Contact
Aileen Brody
5WPR
212-999-5585

SOURCE 5W Public Relations