5W Public Relations Named Agency Of Record For Interactive Entertainment Leaders, Hercules And Thrustmaster

News provided by

May 29, 2014, 03:36 ET

NEW YORK, May 29, 2014 /PRNewswire/ -- 5W Public Relations, one of the largest independently owned public relations firms in the US, has been named Agency of Record for Guillemot Corporation's interactive entertainment hardware and accessories brands, Hercules and Thrustmaster.

Established in 1984, the Guillemot Group designs and manufactures both entry level and premium product lines under the Hercules and Thrustmaster brand names. Hercules is an established leader in speaker systems, digital DJing devices, WiFi solutions for the general public, and iPod®/iTunes® accessories, with products including the Outdoor BTP04 - Bluetooth Portable Speaker, DJControl Instinct for iPad and HDP DJ Light-Show ADV. Thrustmaster products cater to the global gaming community, highlighted by the Ferrari 458 Spider Racing Wheel, TX Racing Wheel Ferrari 458 Italia Edition and HOTAS Warthog™ Flight Stick.

"We are very excited to be adding the globally recognized Hercules and Thrustmaster brands to our growing technology and gaming practice," says Ronn Torossian, CEO of 5W Public Relations. "While many companies claim to be innovators, Guillemot Corporation has continued to design and manufacture market-leading products for 30 years in an increasingly competitive space."

5W Public Relations will lead a multi-faceted PR campaign focused on influencer and consumer marketing, product launches, company and executive profiles, brand partnerships and event networking, both in the U.S and abroad.

ABOUT 5W PUBLIC RELATIONS:
5W Public Relations is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."

ABOUT GUILLEMOT CORPORATION:
Guillemot Corporation is a designer and manufacturer of interactive entertainment hardware and accessories. The Group offers a diversified range of products under the Hercules and Thrustmaster brand names. Active in this market since 1984, the Guillemot Corporation Group is currently present in 11 countries including France, Germany, the UK, the United States, Canada, Belgium, Holland, Hong Kong, Romania and Italy, and distributes its products in more than 60 countries worldwide. The Group's mission is to offer high-performance, ergonomic products which maximize the enjoyment of digital interactive entertainment end users.

© 2014 Guillemot Corporation S.A. Thrustmaster® is a registered trademark of Guillemot Corporation S.A. All other trademarks and brand names are hereby acknowledged and are property of their respective owners.

Ronn Torossian / 5W Public Relations
Tel: (212) 999-5585 / [email protected]

SOURCE 5W Public Relations