5W Public Relations Named Agency Of Record For Creflo Dollar Ministries

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Feb 12, 2015, 03:12 ET

NEW YORK, Feb. 12, 2015 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independently owned public relations firms in the U.S., has been named PR Agency of Record by Dr. Creflo Dollar, American evangelist pastor and founder of World Changers Church International (WCCI), and Creflo Dollar Ministries, one of the largest Christian community churches in the world.

"We are pleased to welcome Creflo Dollar Ministries to our growing public advocacy division," says Ronn Torossian, president and CEO of 5W PR. "Given Dr. Dollar's position as a global religious leader, we will continue to spread the message of his ministry internationally and tell the story of its origins as well as what lies ahead for one of the country's most powerful figures."

Led by Dr. Creflo Dollar and his wife, Pastor Taffi Dollar, Creflo Dollar Ministries is committed to equipping people all over the world with the knowledge and wisdom needed to make decisions that will positively impact their lives and the lives of others. Creflo Dollar Ministries has created a global movement with established centers around the world including Canada, Australia, India, South Africa and Russia. Church-goers can also view Dr. Dollar's sermons each week on the website's broadcasting center.

"We are very excited to hire 5W Public Relations to represent us in an exciting new growth phase for our ministry," Dr. Dollar said, "5WPR has an excellent record working with and within the church community and I am excited for them to be part of our team, helping us deliver messages of inspiration and hope the world over."

5WPR will execute a Public Relations campaign focused on strategically placed profiles; thought-leadership positioning and media relations tactics targeted towards different industries, including the Christian, lifestyle, religion and business sectors. The firm will also work alongside Legacy Worldwide, a leading faith-based advertising and media agency.

As part of World Changers Church International, 5WPR will aim to secure opportunities on Dr. Dollar and Taffi Dollar's other ventures including Arrow Records, a cutting-edge Christian recording company, which combines Christian music and entertainment genres, such as jazz, gospel, R&B, pop, and comedy. The goal for Arrow Global Entertainment is to expand brand recognition of the Arrow Records label and build its profile as it reaches important milestones such as new artist signings, expanded distribution and more.

5W Public Relations is a full-service Public Relations Agency that has worked within the faith based community since its inception. Helping ministries such as Benny Hinn Ministries, Without Walls International Church, First Family Church, Terri Savelle Foy Ministries, The Church of The Apostles, to name a few, as well as faith based entities such as the American Center for Law and Justice (Jay Sekulow) Trinity Broadcasting (The Crouch Family), GOD TV and Inspiration Networks.

With more than 110 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W is known for cutting-edge programs that engage with businesses, issues and ideas that bring leading businesses and groups a resourceful, bold and results-driven approach to communications.

Press Contact:
5W Public Relations
Ronn Torossian l [email protected]
212.999.5585

SOURCE 5W Public Relations