5W Public Relations Expands Corporate Practice, Adds ROBLOX to Client Roster

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Apr 15, 2014, 03:19 ET

NEW YORK, April 15, 2014 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent public relations companies in the U.S., announced the addition of ROBLOX, the top ranked brand on the internet for young, innovative game developers and players, to its diverse roster of corporate clients.

ROBLOX is an online building game that allows its participants, the majority of whom are ages 11 to 18, to create engaging and unique games with its online development environment, then share and play them with the ROBLOX community. Game creators can earn real money by exchanging virtual currency earned with their popular games; ROBLOX has paid out more than $100,000 to developers since launching its Developer Exchange program late in 2013. The site is ranked #1 among kids and teen entertainment sites by comScore in the U.S. for daily visitors, total minutes, total page views, total visits, and average visits per visitor. ROBLOX generates over 3 billion page views, 60 million total engagement hours, and welcomes well over a million new users every month.

"5WPR is excited to highlight ROBLOX's unique platform which gives its young users the ability to begin their future careers at a very young age," says Ronn Torossian, CEO, 5W Public Relations. "We believe that we will help garner the recognition that this brand deserves and are confident that we can help it grow and reach its goal of becoming the global leader in user-generated gaming and creation for all ages."

5W Public Relations will execute the PR campaign focusing on ROBLOX's platform as the platform to use for early career development in the gaming industry by highlighting the games that have been created and the users that have created them, the weekly blog posts and their presence on Twitch TV which features a weekly live broadcast to over 11,000 followers.

"We are proud of what ROBLOX has accomplished so far in empowering the next generation of game developers and players," said Brad Justus, Vice President of Marketing and Brand Experience. "We are looking forward to working with 5W to assist us in continuing to spread the word about our brand and its goal in providing tomorrow's builders the creative and coding capabilities which will help them propel their future careers."

ROBLOX is headquartered in Silicon Valley, California. Additional information on ROBLOX is available at corp.roblox.com/

ABOUT 5W RELATIONS

5W Public Relations is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."

ABOUT ROBLOX

ROBLOX allows builders to create elaborate online game environments that simulate the real world, then share and play them with the community. ROBLOX is ranked #1 among kids entertainment sites by comScore in the U.S. for daily visitors, total minutes, total page views, total visits, and average visits per visitor. ROBLOX generates over 3 billion page views and 60 million total engagement hours each month. For more information, please visit www.roblox.com.

Press Contact:
5W Public Relations
Ronn Torossian l [email protected]

SOURCE 5W Public Relations